Your Digital Marketing Nexus
With 25+ years in digital marketing, I specialize in discovering, measuring, and optimizing every aspect of it. For the month of August, the home page will highlight operations which includes marketing automation platforms (MAP), email service providers (ESP), and marketing operations (MOps). If you missed past content or want to revisit a topic, check out the Content Calendar. Explore the insights below, and please share your thoughts.
Recent Blog Articles
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Resource Spotlight
August Topic: Operations
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- A to Z of Marketing Automation
- Historical Evolution of Email
- Top Email Marketing KPIs That Actually Matter
- Marketing Operations Analytics
- Rethinking Email Unsubscribes
- 10 Online Event Planning Mistakes to Avoid
- Stranger Danger: When Your Business Has Amnesia
- Navigating the Customer Journey
- Email List Health Calculator
I’ve read hundreds of marketing books, and each month I will focus on a different marketing topic. The books showcased above are ones I’ve personally read and confidently recommend.
Disclaimer: Please note these are affiliate links—if you click and make a purchase, I may earn a commission at no additional cost to you.