Your Digital Marketing Nexus
With 25+ years in digital marketing, I specialize in discovering, measuring, and optimizing every aspect of it. For the month of May, the home page will highlight digital analytics. If you missed past content or want to revisit a topic, check out the Content Calendar. Explore the insights below, and please share your thoughts.
Recent Blog Articles

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Resource Spotlight
May Topic: Digital Analytics
Quote
- A to Z of Data Analytics
- Export GA4 to Excel or Google Sheets
- Power of Page Session Tracking
- Power of Channel Session Tracking
- Comparing Data Maturity Models
- Improving GA4 Data Display Events
- 5 Number Summary Data Reveal
- Roadmap to Smarter Personalization
- Campaign URL Builder
- How Much is Your Domain Really Worth?
I’ve read hundreds of marketing books, and each month I will focus on a different marketing topic. The books showcased above are ones I’ve personally read and confidently recommend.
Disclaimer: Please note these are affiliate links—if you click and make a purchase, I may earn a commission at no additional cost to you.