Your LinkedIn Profile Mastered Book Release

your-linkedin-profile-mastered

After editing and publishing five books for my father-in-law Douglas M. Curran, I decided to publish my first book: Your LinkedIn Profile Mastered: 14 expert tips for instant impact.

Why This Book?
After 27 years at my previous employer, I found myself unemployed for the first time. Like many, I hadn’t kept my LinkedIn profile up to date. During my job search, I realized how crucial it was to make a great first impression on hiring managers, recruiters, and everyone’s favorite, the ATS software.

What’s Inside?
This book is designed to save you time and reduce the overwhelm during your job search. Each of the 14 tips includes clear instructions, examples, and easy-to-follow steps. LinkedIn changes often, and this book reflects the latest updates, ensuring the steps and examples are as relevant and helpful as possible.

Your Feedback Matters
I want this book to save you time so you can focus on the more important things in your life. To improve and refine this book, I need your feedback. Please send your comments to davenelsonutah@gmail.com. If you’re willing to provide a five-star review on Amazon, email me the link to your review along with your Venmo name, and I’ll send you $1 as a token of appreciation.

14 tips covered in the book:
1. Tip #1 Your Profile URL
2. Tip #2 Professional Headshot
3. Tip #3 Custom Background Image
4. Tip #4 Headline / Intro Section
5. Tip #5 Summary / About Section
6. Tip #6 500+ Connections
7. Tip #7 Experience
8. Tip #8 Education
9. Tip #9 Skills and Endorsements
10. Tip #10 Groups
11. Tip #11 Custom Profile Section
12. Tip #12 Applicant Tracking System
13. Tip #13 Job Searching? Why Profile Views Matter
14. Tip #14 Settings

Ready to transform your LinkedIn profile? Grab your copy of Your LinkedIn Profile Mastered: 14 Expert Tips for Instant Impact today!

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Best Marketing and Business Books in 2024

Here are five star marketing or business books I have read in 2024.

  1. Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot
    • by Matt Abrahams
  2. Winning on Purpose: The Unbeatable Strategy of Loving Customers
    • by Fred Reichheld
  3. The Clayton M. Christensen Reader
    • by Clayton M. Christensen, Harvard Business Review
  4. The Amazon Way: Amazon’s Leadership Principles
    • by John Rossman
  5. Harvard Business Review Leader’s Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
    • by Ron Ashkenas, Brook Manville
  6. Personal Branding for Dummies
    • by M. Ed Susan Chritton
  7. The Agile Brand Guide to Customer Data Platforms: Evaluating, buying, and implementing a CDP for marketers
    • by Greg Kihlstrom
  8. The Center of Experience, Second Edition: A bluprint for creating the experience-led enterprise
    • by Greg Kihlstrom
  9. Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers
    • by Hillary Carpio, Travis Henry, Denise Persson
  10. House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation
    • by Greg Kihlstrom, Barry Padgett

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Best Marketing and Business Books in 2023

Here are five star marketing or business books I have read in 2023.

  1. The Agile Brand Guide: MarTech Stack Evaluation
    • by Greg Kihlstrom
  2. Pillar-Based Marketing
    • by Christopher Day, Ryan Brock
  3. Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
    • by Tracy Eiler, Andrea Austin
  4. The Signal and the Noise: Why So Many Predictions FAil – But Some Don’t
    • by Nate Silver
  5. The Time to Win: How to Exceed Your Customers’ Need for Speed
    • by Jay Baer
  6. The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
    • by Valentin Radu
  7. Lean Analytics: Use Data to Build a Better Startup Faster
    • by Alistair Croll, Benjamin Yoskovitz
  8. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
    • by Fred Reichheld, Rob Markey
  9. Lead!: How to Build a High-Performing Team
    • by Dale Carnegie & Associates
  10. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
    • by Arthur Middleton Hughes
  11. Thinking, Fast and Slow
    • by Daniel Kahneman
  12. Epic Content Marketing: How to Tell a Different Story, Break througu the Clutter, and Win More Customers by Marketing Less
    • by Joe Pulizzi
  13. Why People Buy: The Real Reason Features and Benefits Selling DOESN’T WORK
    • by Greg Nanigian, David H. Mattson
  14. The Decision Book: Fifty Models for Strategic Thinking
    • by Mikael Krogerus, Roman Tschappeler
  15. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    • by Michael J.A. Berry, Gordon S. Linoff
  16. Upstream: The Quest to Solve Problems Before They Happen
    • by Dan Heath
  17. The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
    • by Darrell Alfonso
  18. Competing Against Luck
    • by Clayton M. Christensen, Karen Dillon, Taddy Hall
  19. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    • by Carl W. Stern, Michael S. Deimler
  20. The Crux: How Leaders Become Strategists
    • by Richard P. Rumelt
  21. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
    • by Marcus Sheridan, Krista Kotria
  22. Understanding Michael Porter: The Essential Guide to Competition and Strategy
    • by Joan Magretta

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Satan and His Lies Exposed Book Release

I wasn’t able to meet my father-in-law. Doug had a lot of writings including poems, songs, children’s stories and religious books. His flagship undertaking is a book called Satan and His Lies Exposed which I had the opportunity to edit and publish during a period of unemployment. I am excited to announce that this book is now released and available digitally on Amazon Kindle or in paperback.

I am hoping this fulfills one of his dreams and perhaps can help his widowed wife with some financial assistance. If you are a Christian and want to better know our adversary and our advocate, or have questions about where we came from before this life, the purpose of our time on earth, or where we go after this life, you will love this book.

Please visit our Facebook page where we share more about the book.

Also, although this content is in the description of the Amazon book page, I thought it would be helpful to list the 15 critical questions that get answered in this book.

  1. What was the War in Heaven, what was it about, and who was there?
  2. How does understanding Jesus’ pre-mortal existence affect our understanding of the Plan of Salvation?
  3. How does Satan’s knowledge of our pre-earth existence give him an advantage in his efforts against us?
  4. Who was Satan in the pre-earth life and what was the significance of him being cast out of heaven?
  5. What is Satan’s ultimate goal and how can we protect ourselves from his influence?
  6. Why was the Fall in the Garden of Eden necessary and Adam and Eve’s decision not one of ignorance?
  7. What do Jesus’ parables teach us about the battle between good and evil?
  8. Who are Jesus’ “other sheep” mentioned in John 10:16?
  9. What happened to Christ’s church after the apostles were killed, what is the apostasy, and what is the significance of the Council of Nicaea?
  10. Why is receiving a physical body important to our eternal progress?
  11. Why would hell may be more of a state of mind than an actual place?
  12. What is the difference between the free resurrection (immortality) and eternal life?
  13. Why is it important we see ourselves as a child of God?
  14. How does the gospel of Jesus Christ help us overcome worldly identities?
  15. What is the significance of baptism and affiliation with Jesus Christ’s true church?
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100+ Must Know Business and Marketing Acronyms

marketing-acronyms

If by chance you are not familiar or just need a reminder of what an acronym is, I have 100+ of the most popular business and marketing acronyms listed below.

One of my favorite podcasts and best source for overall business guidance is Manager Tools, who often say communication is what the listener does. Regardless of communication medium, the goal is to be understood. So, unless you know for certain your audience is familiar with the acronym, your use of it may be causing confusion, requiring a pause while the listener/reader figures this out, or leading to frustration since they had to pause, think, figure this out, and then continue reading.

At least in writing, my preference is to say the entire phrase and put the acronym in parentheses at first use and then continuing with just the acronym going forward.

How often has an acronym been used and you found it helpful compared to completely stopping you mid sentence to think and figure this out? Exactly.

What surprises me most about the list below, is how quickly I got to this many. Certainly a sign of how often we do this. I hope you find the list below of the most common business and marketing acronyms helpful and please, if I am missing any, please share below.

ABM – account based marketing
AI – artificial intelligence
AIDA – attention, interest, desire, action
API – application programming interface
AOV – average order value
B2B – business to business
B2B2C – business to business to consumer
B2C – business to consumer
BI – business intelligence
BOFU – bottom of funnel
BU – business unit
BYOD – bring your own device
CAC – customer acquisition cost
CBA – cost benefit analysis
CDP – customer data platform
CDN – content delivery network
CMS – content management system
COE – center(s) of excellence
CPA – cost per acquisition
CPL – cost per lead
CPM – cost per thousand impressions
CPP – cost per click
CRO – conversion rate optimization
CRM – customer relationship management
CSM – customer success manager
CSS – cascading style sheets
CTA – call to action
CTR – click-through rate
DAM – digital asset management
DBA – doing business as
DIKW – data, insight, knowledge, or wisdom
DM – direct message
EBITDA – earnings before interest, taxes, depreciation, and amortization
EEAT – expertise, experience, authoritativeness, trustworthiness
EES – extreme events solutions
ESP – email service provider
ETL – extract, transform, load
FAQ – frequently asked questions
FIFO – first in first out
FILO – first in last out
GDPR – general data protection regulation
GIGO – garbage in, garbage out
GPT – generative pre-trained transformer
GTM – go to market or google tag manager
HIPPO – highest paid persons opinion
HTML – hypertext markup language
HTTP – hypertext transfer protocol
iPaaS – integrated platform as a service
IPO – initial public offering
JIT – just in time
KISS – keep it simple stupid
KPI – key performance indicator
LIFO – last in first out
LILO – last in last out
LTD – lifetime deal
LTV – lifetime value
M&A – mergers and acquisitions
MAP – marketing automation platform
MAU – monthly active users
MMM – marketing mix model
MOFU – middle of funnel
MQL – marketing qualified lead
MVP – minimum viable product (not most valuable player)
MSA – master service agreement
NPS – net promoter score
P&L – profit and loss
PII – personal identifiable information
PDP – personal development plan
POC – proof of concept
POP – point of purchase
POP – points of parity
PPC – pay per click
PR – public relations
R&D – research and development
RACI – responsible, accountable, consulted, informed
RFM – recency, frequency, monetary
RFP – request for proposal
ROAS – return on ad spend
ROI – return on investment
QA – quality assurance
SaaS – software as a service
SAL – sales accepted lead
SEM – search engine marketing
SEO – search engine optimization
SERP – search engine results page
SKU – stock keeping unit
SLA – service level agreement
SMART – specific, measurable, attainable, realistic, trackable goals
SMB – small and medium-sized business
SMM – social media marketing
SOC – senior operating committee
SOP – standard operating procedure
SOV – share of voice
SOW – statement of work
SQL – sales qualified lead
SSO – single sign on
SWOT – strengths, weaknesses, opportunities, threats
TOFU – top of funnel
UI – user interface
UX – user experience
UGC – user generated content
UPC – universal product code
USP – unique selling proposition
UV – user experience
VC – venture capital
VOC – voice of customer
VPN – virtual private network
WIP – work in progress
WYSIWYG – what you see is what you get
WWW – world wide web
ZMOT – zero moment of truth

What am I missing? Please share in the comments and I will update this list.

Thank you.

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