What Happened When I Cut My LinkedIn Posts in Half
Earlier this year, I published a post about what I learned from posting every business day on LinkedIn for a full month. Since then, I’ve
Recent Blog Posts
Case Study: Lego Turnaround From Broken Bricks to Blockbuster
Brief Summary LEGO, the Danish toy maker famous for its plastic bricks, nearly went bankrupt in the early 2000s due to falling sales and strategic
Marketing with AI for Dummies by Shiv Singh Book Summary
Top Three Quotes Book Theme The Marketing with AI for Dummies book centers around how artificial intelligence is transforming marketing by automating repetitive tasks, improving
The Biggest Marketing Sins and How to Avoid Them
Marketing may be full of buzzwords and best practices, but some habits are just plain harmful. This growing list of marketing sins uses humor and
Where to Promote Your Free or Discounted Book: 11 No-Cost Websites for Authors
Promoting a free or discounted book can quickly get expensive, but it doesn’t have to. If you’re using Amazon KDP (Kindle Direct Publishing), you can
Case Study: How Spotify Wrapped Became a Viral Phenomenon and When It Backfired
Brief Summary Spotify’s Wrapped is an annual year-end recap that turns user listening data into a shareable story and a marketing powerhouse. Launched in 2016,