Case Study: McDonald’s Milkshake and the Power of Jobs to Be Done
Brief Summary Clayton Christensen and his team helped a fast-food chain discover that morning commuters were “hiring” milkshakes to make their boring drives more engaging
Recent Blog Posts
Look What I Made with AI Art (prompt included so you can too)
Reader Beware: Any blog post tagged as “Data Driven David” may not be as related to marketing as most of my content. I truly love data
Top Paid Advertising KPIs That Actually Matter
Want to track what really matters in paid advertising? This guide breaks down the most important PPC (pay-per-click) KPIs for 2024 and beyond, with a
Case Study: 7‑Up’s “Uncola” Campaign — Disrupting the Cola Establishment
Brief Summary In the late 1960s, 7‑Up broke away from cola conventions with its iconic “Uncola” campaign. Instead of competing directly with Coke or Pepsi,
Case Study: Tylenol’s Cyanide Crisis – A Masterclass in Crisis Response
Brief Summary In 1982, seven people in Chicago tragically died after taking cyanide‑laced Tylenol capsules. Johnson & Johnson responded with a full national recall, transparent communication, and
Case Study: How Nordstrom’s Tire Return Became a Branding Legend with Limits
Brief Summary In the 1970s, a customer returned a set of used tires to a Nordstrom store in Fairbanks, Alaska. The store accepted the return,