Recent Blog Posts

When Good Data Goes Flat: Rethinking Snapshots in Dashboards

In the world of data visualization, no chart type has endured more ridicule than the pie chart. “Hate” might sound extreme, but not when you’ve seen pie charts with legends longer than your arm. The human brain struggles to compare slices, especially when there are more than five. And no, turning your pie chart into a donut doesn’t solve the problem. As a quick aside, I’d argue there’s one chart worse than the pie: the 3D chart. Thankfully, they’ve mostly faded from use. When they do appear, Excel is usually the culprit, since most modern BI tools have banned this

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Instagram Analytics: Reels vs. Posts Performance Over Time

I’ll admit it. I was late to the Instagram party. I didn’t even start my @MarketingWithDave account until March 2025. Since then, I’ve posted every Tuesday and Thursday, sticking to a consistent rhythm. I focused only on regular posts until the end of May, when my wife (a legit micro-influencer who actually knows what she’s doing) said, “You need to be doing Reels.” She was right. Even with just a sliver of data, it’s clear: Reels are outperforming regular posts, and quickly. In March and April, I didn’t post a single Reel. But in May, after switching gears, my Reels

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Introducing the Indexed Pages Traffic Ratio: A Smarter Way to Measure SEO Health

Regardless of how you feel about certain content on your website, Google and other search engines will reward or penalize you based on how all of your content performs. As SEO expert Marie Haynes put it, “Google doesn’t hate your blog. It just doesn’t see a reason to crawl it again.” That’s why it’s essential to either continue optimizing underperforming content or remove it when necessary. Even though there’s no universal benchmark, your best insight comes from trending your own data over time. What Is the Indexed Pages Traffic Ratio? The Indexed Pages Traffic Ratio is your answer to the

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Top Digital Analytics KPIs That Actually Matter

Understanding and tracking the right website analytics Key Performance Indicators (KPIs) is crucial for measuring online performance and guiding improvements. Below we compile 11 important KPIs that apply broadly across industries, with clear definitions, reasons they matter, and recent (2024 or later) benchmark figures for context. Key KPIs KPI Definition Benchmark Source Total Visits (Sessions) Number of times the website was visited ~3,390 per month (median) Databox Unique Visitors (Users) Distinct individuals visiting the site ~20,000 per month (median) HubSpot Traffic Source Mix Channel distribution of visits ~33% from organic search Conductor Bounce Rate % of visits where users view

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How Much Is Your Domain Really Worth?

You’re likely familiar with the name Dharmesh Shah. He’s the co-founder and CTO of HubSpot, as well as a prolific entrepreneur and domain collector. I fell in love with a tool he created before I realized he was behind it. Over the years, I’ve tried plenty of domain valuation calculators, and most of them feel like random number generators. They rarely explain how they arrived at the number, and their results are inconsistent at best. That’s not the case with Agent.AI’s Domain Value tool. It breaks down exactly how it evaluates a domain, using real logic and data. Here’s how

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Good, Better, Best: Your Roadmap to Smarter Personalization

Personalization isn’t optional anymore — it’s expected. With today’s technology, customers anticipate that brands will know who they are, what they like, and how to speak to them personally. So, why isn’t everyone doing it well? It’s not a lack of tools or even a lack of effort. Often, the real barrier is a lack of trust in the data. Some marketers don’t know better. Some don’t care. But most simply don’t trust that their data is accurate enough to personalize confidently. How to Build Data Trust Data Governance: Set clear policies on how data is collected, updated, and used

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