Website analytics are only as good as the story they tell. If your dashboard just shows ‘posts’ and ‘pages,’ you’re missing the real insights about which content formats actually win. While that may be technically accurate, it isn’t particularly helpful when you want to evaluate which parts of your content strategy are actually working. That’s where categorizing your pages by type comes in. Instead of treating everything as a “post” or “page,” you can create meaningful groups that reflect your actual content strategy. For my website, this includes book summaries, tools, case studies, and more. This makes your analytics far

Box plots (also called box-and-whisker plots) are powerful tools for visualizing distributions, spotting outliers, and quickly understanding how your data is spread. Here’s how to decode one. Invented by statistician John Tukey in the 1970s, box plots — also known as box-and-whisker plots — offer a compact way to visualize the distribution of data. Whether you are analyzing website behavior, survey results, or scientific measurements, a box plot helps you quickly see the center, spread, and any unusual values in your dataset. In this post, we will walk you through how to read a box plot step-by-step using real sample

In the world of data visualization, no chart type has endured more ridicule than the pie chart. “Hate” might sound extreme, but not when you’ve seen pie charts with legends longer than your arm. The human brain struggles to compare slices, especially when there are more than five. And no, turning your pie chart into a donut doesn’t solve the problem. As a quick aside, I’d argue there’s one chart worse than the pie: the 3D chart. Thankfully, they’ve mostly faded from use. When they do appear, Excel is usually the culprit, since most modern BI tools have banned this

Understanding and tracking the right website analytics Key Performance Indicators (KPIs) is crucial for measuring online performance and guiding improvements. Below we compile 11 important KPIs that apply broadly across industries, with clear definitions, reasons they matter, and recent (2024 or later) benchmark figures for context. Key KPIs KPI Definition Benchmark Source Total Visits (Sessions) Number of times the website was visited ~3,390 per month (median) Databox Unique Visitors (Users) Distinct individuals visiting the site ~20,000 per month (median) HubSpot Traffic Source Mix Channel distribution of visits ~33% from organic search Conductor Bounce Rate % of visits where users view