Recent Blog Posts

Stop Losing Articles: A Free, Permanent Read-It-Later System

On May 22, 2025, Mozilla announced that Pocket would shut down on July 8, 2025, with data export available until October 8, 2025. Like many readers, I had years (and thousands) of articles in Pocket. When the shutdown notice hit, I went looking for a replacement and discovered what I actually needed from a read-it-later system. My must-haves The search (a lot of apps, a lot of dead ends) I tried a long list of apps in the stores and brainstormed with LLMs about edge cases and workflows. Many tools were great readers but failed my permanent copy test on

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Market Your Way to Growth by Philip and Milton Kotler Book Summary

Market Your Way to Growth: 8 Ways to Win by Philip Kotler and Milton Kotler (2013) introduces eight strategic pathways to achieve business growth even in the toughest economic climates. In the face of slow growth and limited customer demand, the authors argue that companies can still thrive by creatively expanding and adapting their marketing strategies. The book outlines actionable methods – from increasing market share and innovating offerings to forging partnerships with governments – showing that by embracing these pathways, businesses can outperform competitors and prosper in a low-growth world. Top Three Quotes Book Theme Market Your Way to

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The Martech Handbook by Darrell Alfonzo Book Summary

Top Three Quotes Book Theme The Martech Handbook by Darrell Alfonso is about building and managing an effective marketing technology stack to attract, engage, and retain customers. The book provides a clear step-by-step framework for understanding and selecting marketing tools that drive business value across all areas of marketing. In essence, it bridges the gap between marketing strategy and technical tools, showing marketers how to leverage technology (from automation and data platforms to analytics) in a strategic, customer-centric way. Alfonso covers everything from why businesses need MarTech and what key categories exist, to how to design a cohesive tech stack

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The 12 Powers of a Marketing Leader by Thomas Barta and Patrick Barwise Book Summary

Top Three Quotes Book Theme The 12 Powers of a Marketing Leader has as its central theme is that marketing leadership is not about technical skills or creativity alone. It’s about mobilizing people across the organization. The authors outline 12 essential “powers” that successful marketing leaders use to gain influence, drive growth, and lead change. Why You Should Read This Book Key Ideas and Arguments Presented Book Outline Introduction Section I: Mobilize Your Boss Section II: Mobilize Your Colleagues Section III: Mobilize Your Team Section IV: Mobilize Yourself Final Sections Key Takeaways Key Techniques Author’s Qualifications Thomas Barta is a

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Marketing with AI for Dummies by Shiv Singh Book Summary

Top Three Quotes Book Theme The Marketing with AI for Dummies book centers around how artificial intelligence is transforming marketing by automating repetitive tasks, improving customer insights, and enhancing personalization which enables marketers to be more strategic, efficient, and data-driven. Why You Should Read This Book Key Ideas and Arguments Presented Book Outline Key Takeaways Key Techniques Author’s Qualifications Shiv Singh’s background: Comparison to Similar Books Target Audience Critical Response to the Book One Sentence Takeaway Marketing with AI isn’t about replacing people. It’s about equipping marketers to create smarter, faster, and more personalized campaigns at scale.

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Where to Promote Your Free or Discounted Book: 11 No-Cost Websites for Authors

Promoting a free or discounted book can quickly get expensive, but it doesn’t have to. If you’re using Amazon KDP (Kindle Direct Publishing), you can run a free book promotion for up to five days every 90 days. These windows are perfect opportunities to list your book on websites that don’t charge anything to help spread the word. The websites in this list let you promote your book at no cost, and many are beginner-friendly. Just keep in mind: you get what you pay for. These platforms are a great starting point to test interest and see how much traction

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