Top Three Quotes Book Theme The core theme of Everybody Writes is that everybody is a writer in today’s digital world, and writing is both a practical skill and a powerful marketing tool. Handley argues that good writing is the foundation of effective content, communication, and connection. Why You Should Read This Book You should read Everybody Writes because it offers a clear, funny, and practical framework for improving all your content—from emails to landing pages to social posts. Whether you’re a marketer, entrepreneur, or professional, the book equips you with the skills to communicate clearly, tell authentic stories, and

Top Three Quotes Book Theme Full Funnel Marketing centers on the Predictable Pipeline Method—a framework for aligning marketing, sales, and customer success teams to create scalable, consistent revenue growth through full-funnel marketing orchestration. Why You Should Read This Book This book is essential for B2B leaders and marketers seeking a clear, actionable framework to align teams, sharpen their Ideal Customer Profile (ICP), and orchestrate go-to-market strategies that eliminate inefficiencies and drive long-term growth. Key Ideas and Arguments Presented Book Outline Key Takeaways Key Techniques Author’s Qualifications Matt Heinz is President of Heinz Marketing, with decades of experience in B2B demand

On May 22, 2025, Mozilla announced that Pocket would shut down on July 8, 2025, with data export available until October 8, 2025. Like many readers, I had years (and thousands) of articles in Pocket. When the shutdown notice hit, I went looking for a replacement and discovered what I actually needed from a read-it-later system. My must-haves The search (a lot of apps, a lot of dead ends) I tried a long list of apps in the stores and brainstormed with LLMs about edge cases and workflows. Many tools were great readers but failed my permanent copy test on

Market Your Way to Growth: 8 Ways to Win by Philip Kotler and Milton Kotler (2013) introduces eight strategic pathways to achieve business growth even in the toughest economic climates. In the face of slow growth and limited customer demand, the authors argue that companies can still thrive by creatively expanding and adapting their marketing strategies. The book outlines actionable methods – from increasing market share and innovating offerings to forging partnerships with governments – showing that by embracing these pathways, businesses can outperform competitors and prosper in a low-growth world. Top Three Quotes Book Theme Market Your Way to