Books | Marketing with Dave

Content Marketing For Dummies by Susan Gunelius Book Summary

Top Three Quotes Book Theme Content Marketing For Dummies central theme is teaching businesses to think like publishers—creating meaningful, value-driven content across formats (blogs, video, social media, conversations) that engages audiences, builds trust, and drives long-term brand growth. Why You Should Read This Book Key Ideas and Arguments Presented Book Outline Key Takeaways Key Techniques Author’s Qualifications Susan Gunelius is President & CEO of KeySplash Creative, Inc. She has 20+ years of marketing experience, including leadership roles at AT&T and HSBC. She has authored multiple marketing books, writes for Entrepreneur.com and Forbes.com, and speaks internationally on branding and content. Comparison

Business Book Proofreading and Beta Reading That Catches What Others Miss

Why Authors Trust Me to Catch What Others Miss When I am reading a book, I cannot help but spot typos, clunky phrases, inconsistencies, and places where clarity could be improved. Most people skim past these things. I notice them immediately and I have done it my whole life in books, websites, and marketing materials. Why Work With Me as a Non-Fiction Proofreader Active non-fiction reader: I have read more than 1,000 books, with most focused on business and marketing. I know the genre, the patterns readers expect, and where manuscripts often lose clarity. Marketing and QA background: Years in

R.E.D. Marketing by Greg Creed and Ken Muench Book Summary

Top Three Quotes “People value brands that help give them an identity and a sense of belonging to a herd.” “Human beings will nearly always choose the easiest option over time (and then post-rationalize their decision).” “People tend to buy the brands that they most easily recall. Simple as that.” Book Theme R.E.D. Marketing by Greg Creed and Ken Muench advocates a simple, holistic framework for building brands based on three core ingredients: Relevance, Ease, and Distinctiveness. The central theme is that truly effective marketing requires excelling in all three areas – making a brand meaningfully relevant to consumers, extraordinarily

Everybody Writes by Ann Handley Book Summary

Top Three Quotes Book Theme The core theme of Everybody Writes is that everybody is a writer in today’s digital world, and writing is both a practical skill and a powerful marketing tool. Handley argues that good writing is the foundation of effective content, communication, and connection. Why You Should Read This Book You should read Everybody Writes because it offers a clear, funny, and practical framework for improving all your content—from emails to landing pages to social posts. Whether you’re a marketer, entrepreneur, or professional, the book equips you with the skills to communicate clearly, tell authentic stories, and

Customer Data Platforms by Martin Kihn and Christopher B. O’Hara Book Summary

Top Three Quotes Book Theme Customer Data Platform explains how Customer Data Platforms (CDPs) unify fragmented customer data, resolve identities across known and unknown sources, and enable companies to deliver personalized, consistent, and privacy-compliant customer experiences across marketing, sales, commerce, and service. Why You Should Read This Book Any business leader or marketer struggling with data silos, disconnected teams, or the inability to personalize at scale will benefit from this book. It provides a roadmap to using CDPs to transform raw data into actionable insights, orchestrate customer journeys, and stay competitive in a privacy-first, digitally driven marketplace. Key Ideas and

Full Funnel Marketing by Matt Heinz Book Summary

Top Three Quotes Book Theme Full Funnel Marketing centers on the Predictable Pipeline Method—a framework for aligning marketing, sales, and customer success teams to create scalable, consistent revenue growth through full-funnel marketing orchestration. Why You Should Read This Book This book is essential for B2B leaders and marketers seeking a clear, actionable framework to align teams, sharpen their Ideal Customer Profile (ICP), and orchestrate go-to-market strategies that eliminate inefficiencies and drive long-term growth. Key Ideas and Arguments Presented Book Outline Key Takeaways Key Techniques Author’s Qualifications Matt Heinz is President of Heinz Marketing, with decades of experience in B2B demand

Recent Blog Posts