Social Media ROI by Olivier Blanchard Book Summary
Top Three Quotes Book Theme Social Media ROI’s main theme is demystifying social media’s impact on business performance, focusing on how to measure, manage, and optimize social media activities to generate clear, quantifiable ROI. Why You Should Read This Book You manage marketing budgets and must demonstrate clear, measurable returns on investment to executives or stakeholders. You need to prove the business value of social media initiatives and show how they contribute to revenue or cost savings. You want to move beyond surface-level metrics such as likes, shares, and followers, and instead focus on meaningful business outcomes. You are looking