The following is a summary of the book The New Positioning: The Latest on the World’s #1 Business Strategy by Jack Trout. Top Three Quotes Book Theme The book focuses on positioning as the cornerstone of effective business strategy. It explains how brands and businesses can claim a unique, memorable space in the minds of consumers, leveraging differentiation, perception, and relevance to gain a competitive edge. Why You Should Read This Book This book provides actionable insights into the art and science of positioning, a concept that remains critical in an oversaturated market. Jack Trout distills decades of marketing expertise

The following is a summary of the book Atomic Habits by James Clear. Top Three Quotes Book Theme The book centers on how small, consistent changes in behavior (atomic habits) can lead to significant personal and professional transformations over time. It emphasizes the science of habit formation and the power of incremental improvements. Why You Should Read This Book Key Ideas and Arguments Presented Book Outline Key Takeaways Key Techniques Author’s Qualifications Comparison to Similar Books Target Audience Critical Response to the Book One Sentence Takeaway Small, consistent changes in behavior compound over time to create extraordinary outcomes, and the

I never had the chance to meet my father-in-law, Doug Curran. He passed away before I met his third oldest daughter, who I’m lucky enough to now call my wife. But through his legacy, I’ve come to appreciate his many talents. Doug was a gifted musician (a former member of The Lettermen) and a wordsmith with a deep love for Christmas and a knack for capturing its magic in his writing. While sifting through Doug’s collection of over 1,600 files—a mix of duplicates, drafts, and gems—we discovered a treasure trove of Christmas-themed poems, songs, and stories. Inspired by his love

I highly recommend reading or listening to The 100 Absolutely Unbreakable Laws of Business Success by Brian Tracy. This book provides rapid fire practical principles and insights for success in business, leadership, personal development, and life. Each law highlights key principles that, when followed, can lead to better decision-making, stronger leadership, improved customer relationships, and personal fulfillment aimed at achieving success in business and life. The book emphasizes laws related to productivity, leadership, finances, personal development, and decision-making. Here are my notes to give you a better idea on what is covered and to hopefully motivate you to read his

Here are five star marketing or business books I have read in 2024.