Brief Summary Apple’s 2007 launch of the first iPhone became a watershed moment in tech and marketing. A masterful buildup of hype culminated in long

Brief Summary 3M’s Post-it Note is a classic story of a product born from accident and saved by smart marketing. In 1968, a 3M scientist

Brief Summary LEGO, the Danish toy maker famous for its plastic bricks, nearly went bankrupt in the early 2000s due to falling sales and strategic

Brief Summary Spotify’s Wrapped is an annual year-end recap that turns user listening data into a shareable story and a marketing powerhouse. Launched in 2016,

Brief Summary In the late 1990s, web portal Excite had the chance to acquire Google’s search technology for under $1 million. Excite’s executives, however, worried

Brief Summary Clayton Christensen and his team helped a fast-food chain discover that morning commuters were “hiring” milkshakes to make their boring drives more engaging