Case Study: 7‑Up’s “Uncola” Campaign — Disrupting the Cola Establishment
Brief Summary In the late 1960s, 7‑Up broke away from cola conventions with its iconic “Uncola” campaign. Instead of competing directly with Coke or Pepsi,
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Case Study: Tylenol’s Cyanide Crisis – A Masterclass in Crisis Response
Brief Summary In 1982, seven people in Chicago tragically died after taking cyanide‑laced Tylenol capsules. Johnson & Johnson responded with a full national recall, transparent communication, and
Case Study: How Nordstrom’s Tire Return Became a Branding Legend with Limits
Brief Summary In the 1970s, a customer returned a set of used tires to a Nordstrom store in Fairbanks, Alaska. The store accepted the return,
Case Study: Coca‑Cola and the Launch of New Coke – A Branding Misstep That Sparked a Consumer Revolt
Brief Summary In April 1985 Coca‑Cola replaced its original formula with a sweeter version known as New Coke. The change aimed to regain market share
Case Study: Target’s Personalization Strategy That Went Too Far
Brief Summary In 2012, Target used predictive analytics to assign a “pregnancy prediction score” to customers based on their purchasing behavior. The algorithm identified a
Brag-Worthy Audible Listening Stats: A Case for Customer-Centric Metrics
We all have those brands, products, and services we love so much that we naturally become advocates for them. These are the companies that deliver