Brag-Worthy Audible Listening Stats: A Case for Customer-Centric Metrics
We all have those brands, products, and services we love so much that we naturally become advocates for them. These are the companies that deliver
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Selling the Same Thing Differently: Lessons from Mad Men and Claude Hopkins
In the first episode of Mad Men, we’re introduced to Don Draper and his advertising team as they tackle a tough challenge for their cigarette