Case Study: How Nordstrom’s Tire Return Became a Branding Legend with Limits
Brief Summary In the 1970s, a customer returned a set of used tires to a Nordstrom store in Fairbanks, Alaska. The store accepted the return,
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Case Study: Coca‑Cola and the Launch of New Coke – A Branding Misstep That Sparked a Consumer Revolt
Brief Summary In April 1985 Coca‑Cola replaced its original formula with a sweeter version known as New Coke. The change aimed to regain market share
Case Study: Target’s Personalization Strategy That Went Too Far
Brief Summary In 2012, Target used predictive analytics to assign a “pregnancy prediction score” to customers based on their purchasing behavior. The algorithm identified a
Brag-Worthy Audible Listening Stats: A Case for Customer-Centric Metrics
We all have those brands, products, and services we love so much that we naturally become advocates for them. These are the companies that deliver
Selling the Same Thing Differently: Lessons from Mad Men and Claude Hopkins
In the first episode of Mad Men, we’re introduced to Don Draper and his advertising team as they tackle a tough challenge for their cigarette