Mastering the 5 Email Campaign Types: Indoctrination, Engagement, Ascension, Segmentation, and Re-engagement
Introduction In email marketing, experts often classify campaigns into five main types: This five-stage framework was popularized by marketing expert Ryan Deiss (founder of DigitalMarketer and author of Invisible Selling Machine), who outlined it in a 2014 blog post. Each campaign type corresponds to a different stage of the subscriber journey – from a brand-new signup to a dormant customer – and together they form an “Email Marketing Machine.” In this post, we’ll explain each type, give a concrete example and an outline to follow for creating it, and share key stats, best practices, and tips. (B2B and B2C marketers