The Evolution of Marketing Media: Why the PERO Model is the Future
Marketing has always been about getting the right message to the right audience at the right time, but as the landscape evolves, the way we think about marketing media has shifted. Traditional models like Paid, Earned, and Owned (PEO) helped marketers streamline their strategies. However, as social media platforms and digital ecosystems have grown in influence, there’s now a need for a more comprehensive model. Enter the PERO model: Paid, Earned, Rented, and Owned media. PERO Marketing Media Type Model with suggested starting point allocation (40% Paid, 30% Earned, 20% Rented, 10% Owned). The History of Marketing Media Types Marketing