Marketing has always been about getting the right message to the right audience at the right time, but as the landscape evolves, the way we

PRIZM® Premier by Claritas is a powerful lifestyle segmentation tool that helps digital marketers understand and target audiences based on demographic, behavioral, and geographic data.

Marketing is most effective when it’s aligned with how people make decisions. That’s where customer journey frameworks come in. These models provide structured ways to

Similar to the Owala SWOT analysis I previously performed, this article evaluates the Owala brand using the Marketing 5 C’s framework—Company, Customer, Collaborators, Competitors, and

When crafting a marketing strategy, understanding your business environment is critical. Two popular frameworks—SWOT analysis and The 5 C’s of Marketing—help you assess internal and

Once you’ve completed your SWOT analysis, see our Owala SWOT analysis for reference, the next question is, “Now what?” If you’re in marketing, you likely