Recent Blog Posts

SWOT Analysis for Owala Water Bottles Using Oncely AI Tool

I performed a SWOT analysis for Owala water bottles using manual research. No AI was used, just the old school internet to find and compile the strengths, weaknesses, threats, and opportunities for Owala. I discovered Oncely, an AI tool that will perform a SWOT analysis for you. Below are those results which you can compare with my manual research version. Overall, it’s comparable and I was impressed. Of course, with anything AI, trust a little and verify a lot. I would use Oncely the next time I need to perform a SWOT analysis. Strengths Weaknesses Opportunities Threats In-Depth Results The

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SWOT Analysis for Owala Water Bottles

When it comes to innovative hydration solutions, Owala has made a significant splash in the market. Known for their stylish, functional water bottles designed with features like flip-top lids, built-in straws, and triple-layer insulation, Owala focuses on making it easier—and more enjoyable—to stay hydrated. Competing with industry giants like Hydro Flask, Yeti, and S’well, Owala differentiates itself through bold designs, user-friendly features, and a commitment to sustainability. Here is the SWOT analysis I performed for Owala. Strengths Weaknesses Opportunities Threats

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What is Marketing? The 10 Functions of Marketing

***this post is a work in progress and I would greatly appreciate your input as this gets refined***A simple question, right? I wonder if it would be easier to explain what marketing isn’t. For the longest time, I would get asked what I do for work and answer “digital marketing” and that seemed to be a conversation stopper. More recently, I have been getting replies back like “Isn’t all marketing digital”? That led me on this journey of wanting to map out what is marketing. First off though, here are a few definitions by some marketing greats that do answer

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SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats Explained

The SWOT Framework The SWOT analysis framework was developed in the 1960s by Albert Humphrey, a business consultant at the Stanford Research Institute (SRI). Initially part of a research project designed to help businesses identify growth and improvement strategies, the SWOT framework evaluates a company’s Strengths, Weaknesses, Opportunities, and Threats. This 2×2 matrix helps businesses assess both internal and external factors that influence success. It is commonly used in strategic planning, project assessments, and competitive analysis to support informed decision-making. The Strengths of SWOT SWOT analysis is valuable because it provides a structured way to assess a company’s current position

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