Recent Blog Posts

How to Use SWOT Analysis for a Winning Marketing Campaign

Once you’ve completed your SWOT analysis, see our Owala SWOT analysis for reference, the next question is, “Now what?” If you’re in marketing, you likely want to turn these insights into a campaign. This is where AI can be a powerful tool—if given the right input. AI isn’t a mind reader; it thrives on detailed data. Our SWOT analysis provides exactly that, making it the perfect foundation for generating impactful campaign ideas. Here’s what we discovered. Possible Campaign Themes This SWOT analysis highlights what sets Owala apart from other water bottle brands. Here are four campaign themes that emphasize these

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SWOT Analysis for Owala Water Bottles Using Oncely AI Tool

I performed a SWOT analysis for Owala water bottles using manual research. No AI was used, just the old school internet to find and compile the strengths, weaknesses, threats, and opportunities for Owala. I discovered Oncely, an AI tool that will perform a SWOT analysis for you. Below are those results which you can compare with my manual research version. Overall, it’s comparable and I was impressed. Of course, with anything AI, trust a little and verify a lot. I would use Oncely the next time I need to perform a SWOT analysis. Strengths Weaknesses Opportunities Threats In-Depth Results The

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SWOT Analysis for Owala Water Bottles

When it comes to innovative hydration solutions, Owala has made a significant splash in the market. Known for their stylish, functional water bottles designed with features like flip-top lids, built-in straws, and triple-layer insulation, Owala focuses on making it easier—and more enjoyable—to stay hydrated. Competing with industry giants like Hydro Flask, Yeti, and S’well, Owala differentiates itself through bold designs, user-friendly features, and a commitment to sustainability. Here is the SWOT analysis I performed for Owala. Strengths Weaknesses Opportunities Threats

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What is Marketing? The 10 Functions of Marketing

***this post is a work in progress and I would greatly appreciate your input as this gets refined***A simple question, right? I wonder if it would be easier to explain what marketing isn’t. For the longest time, I would get asked what I do for work and answer “digital marketing” and that seemed to be a conversation stopper. More recently, I have been getting replies back like “Isn’t all marketing digital”? That led me on this journey of wanting to map out what is marketing. First off though, here are a few definitions by some marketing greats that do answer

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SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats Explained

The SWOT Framework The SWOT analysis framework was developed in the 1960s by Albert Humphrey, a business consultant at the Stanford Research Institute (SRI). Initially part of a research project designed to help businesses identify growth and improvement strategies, the SWOT framework evaluates a company’s Strengths, Weaknesses, Opportunities, and Threats. This 2×2 matrix helps businesses assess both internal and external factors that influence success. It is commonly used in strategic planning, project assessments, and competitive analysis to support informed decision-making. The Strengths of SWOT SWOT analysis is valuable because it provides a structured way to assess a company’s current position

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