If it has been more than 10 years since I saw a movie, it might as well be brand new to me. So, when my daughter recently recommended The Intern, I gave it another watch — and I am glad I did. I had already rated it an 8 back when it came out, which is higher than its 7.1 score on IMDb. It did not take long to remember why. It is not just a charming film with great performances. It is a great movie about the business world — about startup chaos, leadership choices, generational wisdom, and the

Marketing may be full of buzzwords and best practices, but some habits are just plain harmful. This growing list of marketing sins uses humor and satire to highlight real issues that can quietly ruin your results. The images may make you laugh, but the lessons behind them are serious. Review each one to make sure you’re not unknowingly guilty. And if you are, now’s the time to repent. Marketing Sin #1: Using Click Here Hyperlink Text Using ‘click here’ is lazy and ineffective. Instead, use descriptive text that tells visitors and search engines what to expect—don’t waste a valuable opportunity!

Market segmentation is the practice of dividing a broad market into smaller groups of consumers who share similar characteristics, needs, or behaviors. In other words, not all consumers are your customers – segmentation identifies those sub-markets where people are more likely to buy your product or service. By splitting a large “pie” (the total market) into meaningful slices, companies can design tailored products and messages for each group, rather than using one-size-fits-all marketing. Why does this matter? A clear segmentation strategy makes marketing far more effective and efficient. Think of it like archery: hitting a bullseye requires focusing on the

Six common scenarios where your flawed processes and data silos are letting you down Like most of us, my expectations for a seamless online experience are way higher than what I usually get. Maybe that’s because I’m a marketer—and I see the cracks. But one thing that consistently drives me nuts? Being asked for information I’ve already shared. It’s like talking to someone who flips between being your BFF and acting like they’ve never met you—sometimes in the same conversation. Two sides of the same coin. And with every interaction, you’re left wondering which side you’ll get. I experience this

Mount Rushmore, a monumental human creation carved into the Black Hills of South Dakota, stands as a powerful symbol of American history. Few would argue against the four U.S. Presidents who grace its face. 1. George Washington George Washington was the first President of the United States who led the American Revolution to victory. 2. Thomas Jefferson Thomas Jefferson was the third President of the United States and author of the Declaration of Independence. 3. Theodore Roosevelt Theodore Roosevelt was the 26th President of the United States and known for his role in negotiating the construction of the Panama Canal.