Recent Blog Posts

A Marketer’s Mount Rushmore: The Greatest Minds in Marketing History

Mount Rushmore, a monumental human creation carved into the Black Hills of South Dakota, stands as a powerful symbol of American history. Few would argue against the four U.S. Presidents who grace its face. 1. George Washington George Washington was the first President of the United States who led the American Revolution to victory. 2. Thomas Jefferson Thomas Jefferson was the third President of the United States and author of the Declaration of Independence. 3. Theodore Roosevelt Theodore Roosevelt was the 26th President of the United States and known for his role in negotiating the construction of the Panama Canal.

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Marketing Newsletters Worthy of Your Inbox

One of my favorite quotes from Jay Baer is “We are surrounded by data, but starved for insights.” In the fast-paced marketing landscape, always learning is a must and using your time wisely is more critical than ever. Perhaps like other learning sources, podcasts, books, events, and blogs to name a few, you have also tried to keep a pulse on newsletters. Yeah, me too. The following will be my growing list of newsletters focused on marketing that I think are both worthy of you inbox, and worth of your time. Chartr – subscribeAudience: currently touting more than 543,000 list

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SMART Goals and Three Tips to Ensure Success in 2025

When it comes to achieving goals, the SMART framework has become a gold standard. The idea is simple yet powerful: make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. Here’s a breakdown of the SMART framework, using the theme of losing weight, followed by an experience of mine that highlights the power of breaking goals into manageable chunks. The SMART Goal Framework S – Specific A specific goal clearly defines what you want to achieve. M – Measurable A measurable goal allows you to track progress and know when it’s achieved. A – Achievable An achievable goal is realistic, given

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Not This But That

There’s a quote I love from Bryan Duncan that says, “If there’s one thing you can count on, things are gonna change.” This rings especially true in marketing and business, where change is constant and often dizzying. Here are a few notes capturing this shift—from what we used to say, or some more humorous versions, to what’s now taking over. Similarly, I have been keeping a list of business jargon that gets said in the office and often these phrases are said incorrectly. What am I missing?

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Marketing Lessons from Wall Street Movie

I love the Oliver Stone directed movie Wall Street that stars Michael Douglas with Charlie Sheen and his dad Martin Sheen. It’s rating on IMDb is a 7.3 and I gave it a 9. The acting is so good you fall in love with the characters and forget they are portraying terrible people doing horrible things. As a digital marketer, there can be a fine line between promoting a product or service because it’s good for the company rather than good for the customer. True joy in life or in marketing comes from helping others. Although Wall Street is a

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