Martech | Marketing with Dave

Martech Intelligence Report: Customer Data Platforms — Summary and Takeaways

Overview Source: MarTech Intelligence Report: Customer Data Platforms — A Marketer’s Guide (Third Door Media / MarTech.org)Date Published: November 2024Audience: Marketers evaluating or implementing customer data platforms (CDPs).Data Sources Cited: Vendor surveys, industry analyst insights, and case studies from CDP providers. This guide provides an in-depth overview of the CDP market, including platform capabilities, selection criteria, vendor comparisons, and implementation best practices. It is part of an annually updated series of MarTech Intelligence Reports. Actionable Tips Pro Tip: Run a pilot program with a single use case (e.g., abandoned cart retargeting) before fully committing to a vendor. Key Stats and

Customer Data Platforms by Martin Kihn and Christopher B. O’Hara Book Summary

Top Three Quotes Book Theme Customer Data Platform explains how Customer Data Platforms (CDPs) unify fragmented customer data, resolve identities across known and unknown sources, and enable companies to deliver personalized, consistent, and privacy-compliant customer experiences across marketing, sales, commerce, and service. Why You Should Read This Book Any business leader or marketer struggling with data silos, disconnected teams, or the inability to personalize at scale will benefit from this book. It provides a roadmap to using CDPs to transform raw data into actionable insights, orchestrate customer journeys, and stay competitive in a privacy-first, digitally driven marketplace. Key Ideas and

10 Must-Have Project Management Tool Features

Choosing a new project management (PM) tool can feel overwhelming. There are hundreds, maybe even thousands, on the market. Yet with so many options, the decision often comes down to whether a tool has the right features. Structured project management correlates strongly with success. One survey found that organized marketers are 674% more likely to report project success than their peers. Conversely, 97% of agencies reported a major campaign challenge in the last year, often due to workflow issues. Instead of trial-and-error, use a feature checklist to instantly vet any tool. In this post we outline ten must-haves. If a

Comparing Free Behavior Analytics Solutions: Hotjar, Microsoft Clarity, and Mouseflow

As a business grows its martech stack, website analytics is usually one of the first tools selected, most often Google Analytics because it is free and connects directly to Google Ads. Website analytics tells you what happened. Before long, answering why it happened becomes critical. That is where behavior analytics comes in: session replay, heatmaps, and lightweight feedback that reveal the reasons behind the numbers. Martech landscape: These tools fit in the Behavior Analytics / Experience Analytics family within the Scott Brinker (chiefmartec) landscape. Free plan comparison (2025) Legend: ✓ = included — = not included Limited = included with caps (see notes)

The Martech Handbook by Darrell Alfonzo Book Summary

Top Three Quotes Book Theme The Martech Handbook by Darrell Alfonso is about building and managing an effective marketing technology stack to attract, engage, and retain customers. The book provides a clear step-by-step framework for understanding and selecting marketing tools that drive business value across all areas of marketing. In essence, it bridges the gap between marketing strategy and technical tools, showing marketers how to leverage technology (from automation and data platforms to analytics) in a strategic, customer-centric way. Alfonso covers everything from why businesses need MarTech and what key categories exist, to how to design a cohesive tech stack

A Historical Evolution of Marketing Technology (Martech)

Marketing technology – or martech – has evolved over more than a century, from the first media advertisements to today’s AI-powered digital ecosystems. Below is a timeline of key milestones in the history of martech, highlighting how new channels, tools, and regulations have shaped the industry. Each brief milestone captures a pivotal development (spanning B2B and B2C marketing) that pushed marketing into a new era. 1920s–1940s: Broadcast Media and Early Advertising 1922 – Radio advertising debuts: New York’s WEAF station airs the first paid radio commercial on August 22, 1922 – a 15-minute spot for a real estate firm. This

Recent Blog Posts