Customer Data Platforms by Martin Kihn and Christopher B. O’Hara Book Summary
Top Three Quotes Book Theme Customer Data Platform explains how Customer Data Platforms (CDPs) unify fragmented customer data, resolve identities across known and unknown sources, and enable companies to deliver personalized, consistent, and privacy-compliant customer experiences across marketing, sales, commerce, and service. Why You Should Read This Book Any business leader or marketer struggling with data silos, disconnected teams, or the inability to personalize at scale will benefit from this book. It provides a roadmap to using CDPs to transform raw data into actionable insights, orchestrate customer journeys, and stay competitive in a privacy-first, digitally driven marketplace. Key Ideas and