Most of my blog posts come from ideas and observations around what’s possible or doing better, but this one is a culmination of seeing too many examples of doing it wrong where it felt worthy of a topic to address, especially since doing it right isn’t much more work than doing it wrong and the impact and results would be significant. Rarely does an event come together just by presenters showing up and “winging it.” Behind the scenes, there are typically weeks of planning, finding the right speakers, writing scripts, creating graphics, syncing with marketing and sales teams, and much