PRIZM® Premier by Claritas is a powerful lifestyle segmentation tool that helps digital marketers understand and target audiences based on demographic, behavioral, and geographic data.
Marketing is most effective when it’s aligned with how people make decisions. That’s where customer journey frameworks come in. These models provide structured ways to
Marketers are flooded with metrics: campaign performance, customer data, A/B test results, and more. But what happens when you dig beyond averages? The five-number summary
Six common scenarios where your flawed processes and data silos are letting you down Like most of us, my expectations for a seamless online experience
What are the two most important metrics for measuring SEO success? The #1 answer is likely organic traffic. When reviewing your month-over-month channel sessions report,
Most of my blog posts come from ideas and observations around what’s possible or doing better, but this one is a culmination of seeing too
