Your First Amazon Ads Campaign: Sponsored Product Auto Targeting
If you’ve used Google Ads, Facebook, or other advertising platforms, you may find Amazon Ads surprisingly simple. The interface lacks a lot of bells and
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MRC Guidelines for Digital Ad Measurement: What Marketers Need to Know
The Media Rating Council (MRC) sets standards for how digital ad performance should be measured. Marketers should use MRC-aligned vendors and metrics to reduce waste
You Can Control the Ads You See on Google — Here’s How
Ever felt like the ads you see online are following you a little too closely? Or maybe you’re tired of seeing ads that are totally
5 Reasons Why You Want to Customize Your Ad Schedule
Although my example will focus on Google Ads, most paid advertising platforms offer an Ad Schedule feature, often defaulting to running your campaigns 24/7. While
Selling the Same Thing Differently: Lessons from Mad Men and Claude Hopkins
In the first episode of Mad Men, we’re introduced to Don Draper and his advertising team as they tackle a tough challenge for their cigarette