Paid digital advertising has come a long way since the first banner ad appeared on the web in 1994. From the early days of pop-ups

Want to track what really matters in paid advertising? This guide breaks down the most important PPC (pay-per-click) KPIs for 2024 and beyond, with a

If you’ve used Google Ads, Facebook, or other advertising platforms, you may find Amazon Ads surprisingly simple. The interface lacks a lot of bells and

The Media Rating Council (MRC) sets standards for how digital ad performance should be measured. Marketers should use MRC-aligned vendors and metrics to reduce waste

Ever felt like the ads you see online are following you a little too closely? Or maybe you’re tired of seeing ads that are totally

Although my example will focus on Google Ads, most paid advertising platforms offer an Ad Schedule feature, often defaulting to running your campaigns 24/7. While