Ever felt like the ads you see online are following you a little too closely? Or maybe you’re tired of seeing ads that are totally irrelevant (or worse — annoying)? The good news is: you actually have more control than you think. Google’s My Ad Center lets you take the driver’s seat when it comes to the types of ads you see across Google services like Search, YouTube, and Discover. What You Can Customize Once you’re in My Ad Center, you’ll find a simple dashboard where you can adjust your ad experience in a few powerful ways: 1. Topics and

Although my example will focus on Google Ads, most paid advertising platforms offer an Ad Schedule feature, often defaulting to running your campaigns 24/7. While running ads continuously may seem logical, strategically segmenting your Ad Schedule is a best practice that can significantly enhance your campaign’s efficiency and effectiveness. How to Find and Adjust Your Ad Schedule in Google Ads With Google Ads, during the campaign creation process, in Campaign settings, scroll to the bottom where there is a section titled More settings. Click on that to expand those options, and you will see your Ad schedule – not exactly