How to Review and Improve Your Google Analytics Data Display Events
The Data Display Events page within the Settings > Property Settings of Google Analytics is a powerful feature often overlooked. It’s essential to review it
Recent Blog Posts
Three Steps to Writing Your Own Marketing Book or… Double H Boom
Before we begin, a quick disclaimer: If you came here expecting actionable value like most of my content, brace yourself—this one leans more on the
5 Powerful Insights from Analyzing Net Promoter Score (NPS) Survey Data
In a previous blog post—Best Questions to Include in Your Customer Satisfaction Survey—I outlined the most effective questions to ask when measuring customer satisfaction. One
AI Agents Explained: Key Distinctions and Marketing Use Cases for Business Leaders
AI agents are poised to transform how businesses operate and how we interact with technology. According to a report by McKinsey & Company, the AI
Marketing 5 C’s Analysis for Owala Water Bottles
Similar to the Owala SWOT analysis I previously performed, this article evaluates the Owala brand using the Marketing 5 C’s framework—Company, Customer, Collaborators, Competitors, and
The 5 C’s of Marketing: A Smarter Approach to Situational Analysis
When crafting a marketing strategy, understanding your business environment is critical. Two popular frameworks—SWOT analysis and The 5 C’s of Marketing—help you assess internal and