A Historical Evolution of Marketing Surveys: NPS, CSAT, and Voice of Customer
Marketing surveys have played a pivotal role in shaping the way businesses understand and engage with their customers. From the early days of simple feedback
Recent Blog Posts
Top Marketing Survey KPIs That Actually Matter
Marketers serious about understanding their customers can’t afford to treat surveys as a checkbox. Whether it’s Net Promoter Score (NPS), Customer Satisfaction (CSAT), or broader
Visualizing Your Customer Satisfaction Survey Data to Uncover Trends
Customer satisfaction surveys are only as valuable as the insights you extract from them. While raw response data offers a starting point, visualizing that data—especially
5 Powerful Insights from Analyzing Net Promoter Score (NPS) Survey Data
In a previous blog post—Best Questions to Include in Your Customer Satisfaction Survey—I outlined the most effective questions to ask when measuring customer satisfaction. One
15 Essential Net Promoter Score (NPS) Best Practices for Valid and Actionable Results
To ensure your Net Promoter Score (NPS) process is valid, reliable, and capable of withstanding external stakeholder scrutiny, follow these best practices outlined by Fred
5 Never Do Tips for Your Customer Satisfaction Survey
I think the best teacher is experience. Or said another way by Alfred Einstein, the only source of knowledge is experience. Experience is to credit