I think the best teacher is experience. Or said another way by Alfred Einstein, the only source of knowledge is experience. Experience is to credit for these tips in improving your customer satisfaction survey. I hope my experience can add to your knowledge. 1. Never survey your customers more than once a year Your customer satisfaction survey should only be sent on an annual basis to each customer. There can certainly be others surveys your customers receive from your company based on onboarding or an interaction with customer service, but even those should be minimal. So, what if you want

Even as a marketer, I have a love/hate relationship with surveys. I don’t like when they are too long, difficult to complete, or ask for information the company should already know about me. I do love a well thought out survey that is easy and quick to complete while providing actionable data. The set of questions below I have fine-tuned over many years and have found it to be an effective way to get some valuable customer data. Here is some additional insight to better understand why these questions are what they are: Customer Type: Ideally, this is information you