Is your email list helping or hurting your marketing performance?
Dave’s Email List Health Calculator makes it easy to diagnose the quality of your subscriber base using four key metrics:
- active subscriber rate
- inactivity ratio
- bounce rate
- unsubscribe rate
A healthy list typically has an active rate above 75 percent, a bounce rate under 2 percent, and an unsubscribe rate below 0.5 percent.
Simply input your list numbers to get instant insights and practical recommendations to improve your deliverability, engagement, and overall email ROI.