Dave’s Email List Health Calculator

Is your email list helping or hurting your marketing performance?

Dave’s Email List Health Calculator makes it easy to diagnose the quality of your subscriber base using four key metrics:

  • active subscriber rate
  • inactivity ratio
  • bounce rate
  • unsubscribe rate

A healthy list typically has an active rate above 75 percent, a bounce rate under 2 percent, and an unsubscribe rate below 0.5 percent.

Simply input your list numbers to get instant insights and practical recommendations to improve your deliverability, engagement, and overall email ROI.

List Health Calculator