Welcome to Dave’s Executive Profile—an inside look at the strategic marketing leadership behind significant growth and transformation at enterprise-level organizations.
From scaling ecommerce sales from zero to $60 million to capturing over $1M in additional Google Ads ROI through advanced analytics, Dave has consistently turned complexity into opportunity.
With deep hands-on experience across the MarTech stack—including Adobe Analytics and Google Ads—and a proven ability to unify data, optimize spend, and automate performance, Dave brings a rare blend of technical mastery and executive-level insight that drives measurable results.
- Played key long-term marketing role at company that grew to $200M before acquisition and then assumed oversight of all digital marketing at acquiring firm that expanded from $1B to $3B
- Recommended and implemented nearly every MarTech solution used by $3B company; adopted tools and applied master-level knowledge in Adobe Analytics, Google Ads, and more to maximize ROI
- Grew ecommerce sales from zero to $60M (200K+ orders in 2023) using low-budget open-source platform; minimized costs by enabling 24/7 self-service/automated member renewals and sign-ups
- Captured $1M+ additional Google Ads ROI by plugging gaps in tracking and measurement analysis, yielding a 1,214% return on ad spend; managed 70+ active digital marketing campaigns in total
- Maximized outreach potential by centralizing data for 1M reachable contacts across 200+ segments and 137K unique domains from seven unique Salesforce instances used by 12 separate business units
- Drove $1.2M+ revenue by launching 24/7 chatbot with effective decision tree satisfying many queries
- Saved $92K and added functionality by negotiating MarTech vendor renewals, prioritizing multi-year deals; oversaw successful marketing automation RFP involving top three B2B enterprise vendors
- Migrated website to new domain following acquisition and rebrand, integrating language/country websites globally, making thousands of 301 redirects, and creating a successful SEO strategy
- Built countless real-time dashboards and reports in Tableau, Databox, and others; created refined market share tracking method used by sales and executives for competitive analysis for 20+ years
- Pioneered use of net promoter score (NPS) for customer satisfaction measurement shortly after it was conceived in seminal Harvard Business Review article “The One Number You Need to Grow”
- Built dashboard for large flagship conference that became go-to for sales, marketing, and executives
- Took anonymous inbound sales call that led to top 10 insurance company becoming a lucrative client
- Hired and developed two interns that thrived at the company then started their own consulting firms
- Served as advisory board member of ObservePoint (market-leading web privacy & analytics platform)