Last updated March 2026
Dave’s Integrated Marketing Gap Finder shows how well your channels, content, data, and systems work together as one marketing engine.
Answer 10 short questions to reveal strengths, surface integration gaps, and get practical recommendations based on your answers.
Answer the ten questions below to see how well your channels, content, data, and systems work together as one integrated marketing engine.
1. Have you defined clear roles for each marketing channel, such as SEO for demand capture, paid media for demand creation, and email for nurture?
2. Do your channels regularly support each other, for example campaigns on one channel driving traffic to content or journeys on another?
3. Do you reuse and adapt core content across multiple channels instead of creating isolated one off assets?
4. Do your campaigns connect to evergreen journeys or lifecycle programs rather than running as stand alone bursts?
5. Is customer data captured consistently and synced between your main tools, such as website analytics, CRM, email, and advertising platforms, without major gaps?
6. Do your teams share a unified measurement framework, with shared KPIs, definitions, and success metrics across channels?
7. Does your reporting highlight cross channel behaviour, not only channel level performance?
8. Do your email and automation flows actively support campaigns instead of operating completely on their own?
9. Do customers get a consistent story and experience no matter where they first interact with your brand?
10. Are your priority customer journeys monitored and improved regularly, especially at the main drop off points?
Bonus reflection (required but not scored):
When you plan campaigns or major initiatives, do the main channel owners collaborate during planning, not only once execution has begun?