Dave’s Marketing Funnel Profit Simulator

Last updated March 2026

Dave’s Marketing Funnel Profit Simulator is a full funnel forecasting tool that helps you quantify your marketing impact and model the financial outcomes of different strategies. With one set of inputs, you can evaluate funnel health, test optimization scenarios, compare performance stage by stage, and identify the highest leverage opportunities for revenue and profit growth.

Use this simulator to explore how changes in traffic, conversion rates, average order value, repeat purchases, profit margin, and ad spend shape your results. In seconds, you can see a visual baseline funnel, a side by side What If scenario, an impact analysis table, and a plain language summary that translates percentages into dollars.

What This Tool Helps You Do

This simulator is designed to help marketers, founders, and business owners:

  • Diagnose bottlenecks in their customer journey
  • Understand how small conversion lifts compound across the funnel
  • Predict revenue and profit outcomes with simple inputs instead of complex spreadsheets
  • Compare multiple scenarios before committing budget to ads or new tools
  • Decide whether to prioritize traffic, conversion rates, customer value, or profit margin
  • Build business cases and justify strategy or budget shifts with clear numbers

How to Use This Simulator

You can start from scratch with your own numbers or load one of the built in examples. Either way, the process is the same:

  1. Enter your current funnel metrics under the Baseline Funnel section.
  2. Review the baseline visualization to see how many people you keep or lose at each stage.
  3. Use the What If Scenario fields to change traffic, conversion rates, order value, purchases per customer, margin, or ad spend.
  4. Compare the baseline and scenario funnels stage by stage and review the impact table to see changes in customers, revenue, profit, and ROAS.
  5. Read the plain language summary to understand which changes produce the biggest financial lift.
  6. Use those insights to decide what you want to test or optimize in your real funnel.

Use the simulator as often as you like to explore ideas, pressure test assumptions, and keep your marketing decisions grounded in numbers rather than guesses.

Dave’s Marketing Funnel Profit Simulator

Baseline Funnel

Enter your current funnel metrics to establish a baseline.

Please enter a valid number of visitors
% of visitors who become leads This field is required
% of leads who become opportunities This field is required
% of opportunities who become customers This field is required
Average dollar amount per purchase This field is required
Average number of purchases in this period This field is required
Your profit after costs as a percentage This field is required
Optional: Leave blank if not tracking ad spend

What-If Scenario (Optional)

Leave this section blank to see only your baseline results. Fill in values here to compare a scenario against your baseline. You can change just one value or all of them.