Campaign parameters are special tags you add to URLs to understand where your website traffic is coming from. Whether you’re using Google Analytics, Adobe Analytics, or Plausible, properly tagged links are essential for measuring campaign performance and making data-driven marketing decisions.
Originally popularized through Google’s UTM (Urchin Tracking Module) parameters — like utm_source, utm_medium, and utm_campaign — these tags help attribute clicks, conversions, and revenue back to the exact channels, platforms, and content that drove them.
Dave’s Campaign URL Builder simplifies the process of creating accurate, platform-ready tracking links. With just a few clicks, you can generate clean, consistent URLs tailored for your analytics platform of choice — perfect for social media, email campaigns, paid ads, and beyond.