Measuring your social media engagement rate is one of the simplest ways to understand how well your content is connecting with your audience. This calculator supports Facebook, Instagram, LinkedIn, TikTok, X (formerly Twitter), and YouTube.
Based on the platform you select, you’ll enter metrics such as likes, comments, shares, views, reach, or followers. The result is a clear engagement rate that helps you evaluate performance, track trends, and compare against industry benchmarks. Whether you’re managing a brand account, growing a personal following, or reporting results to clients, this tool makes it easy to get insights that matter.
Your Engagement Rate: —