Last updated October 2026
Marketing opinions, observations, and arguments I’m willing to defend, and possibly debate longer than anyone wants to hear. Some challenge conventional wisdom. Others push back on trends that deserve more scrutiny. This is where I’m collecting them.
Traditional SEO still matters
AI Search Visibility may account for around 5% of your traffic. Don’t let it distract you from the other 95%.
AI Search Visibility has a sampling problem
If one tool checks 10 prompts and another checks 100, their scores aren’t measuring the same thing. Know what’s behind the percentage.
Stop shopping for software like you’re choosing a spouse
You don’t need your forever tool on day one. Start low risk, cover the primary use case, learn what matters, and upgrade later if you outgrow it.