Looking for real examples of marketing that made headlines — for better or worse? This growing collection of marketing case studies breaks down iconic campaigns, clever strategies, and even the occasional brand blunder. Each case digs into what happened, how the public reacted, and the lessons modern marketers can apply today.
Whether you’re a strategist, content creator, or curious observer, these stories offer practical insights into what makes marketing succeed or fall flat.
| Company | Topic | Date | Case Study Studied |
| 3M | Innovation | 1968 | The Post-it Note NEW |
| 7-Up | Positioning | 1968 | The Uncola Campaign |
| Apple | Product Launch | 2007 | The iPhone Launch NEW |
| Coca Cola | Branding | 1985 | The New Coke Branding Misstep |
| Excite | Acquisition | 1999 | The Opportunity to Buy Google for $750K |
| Johnson & Johnson | Crisis Management | 1982 | The Tylenol Cyanide Recall |
| Lego | Branding | 2004 | The Brick Revival |
| McDonald’s | Jobs To Be Done | 1997 | The Milkshake |
| Nordstrom | Customer Satisfaction | 1975 | The Tire Return |
| Spotify | Personalization | 2016 | The Wrapped Phenomenon |
| Target | Personalization | 2012 | The Pregnant Teenager |