Top Paid Advertising KPIs That Actually Matter
Want to track what really matters in paid advertising? This guide breaks down the most important PPC (pay-per-click) KPIs for 2024 and beyond, with a
Recent Blog Posts
Case Study: 7‑Up’s “Uncola” Campaign — Disrupting the Cola Establishment
Brief Summary In the late 1960s, 7‑Up broke away from cola conventions with its iconic “Uncola” campaign. Instead of competing directly with Coke or Pepsi,
Case Study: Tylenol’s Cyanide Crisis – A Masterclass in Crisis Response
Brief Summary In 1982, seven people in Chicago tragically died after taking cyanide‑laced Tylenol capsules. Johnson & Johnson responded with a full national recall, transparent communication, and
Case Study: How Nordstrom’s Tire Return Became a Branding Legend with Limits
Brief Summary In the 1970s, a customer returned a set of used tires to a Nordstrom store in Fairbanks, Alaska. The store accepted the return,
Case Study: Coca‑Cola and the Launch of New Coke – A Branding Misstep That Sparked a Consumer Revolt
Brief Summary In April 1985 Coca‑Cola replaced its original formula with a sweeter version known as New Coke. The change aimed to regain market share
Case Study: Target’s Personalization Strategy That Went Too Far
Brief Summary In 2012, Target used predictive analytics to assign a “pregnancy prediction score” to customers based on their purchasing behavior. The algorithm identified a