Marketing Operations Analytics
I have listened to more than 13,000 podcasts, mostly focused on digital marketing. I recently came across a podcast called DemandGen Radio. Dave Lewis is
Recent Blog Posts
The A to Z of Paid Advertising
A is for Ad Rank: The position of your ad in Google search results, determined by factors such as bid amount, ad quality, and expected
The A to Z of a Customer Data Platform (CDP)
A is for Activation: The process of taking insights and applying them to customer communications and marketing campaigns. B is for Batch processing: A method
Preparing to Migrate to Google Analytics 4 (GA4)
There has been plenty of emotions leading up to Google Analytics 4 or GA4 being released and the increased pressure to make sure we are
Pinterest…are you listening
As of this writing, it looks like males are only accounting for 15% of users. I don’t think there is another primary social media platform
The A to Z of Search Engine Optimization (SEO)
A is for Audit. Identify areas for improvement to boost search engine rankings and drive more organic traffic. B is for Backlink: A link from