books

Here are five star marketing or business books I have read in 2023.

1. The Agile Brand Guide: MarTech Stack Evaluation
   • by Greg Kihlstrom
2. Pillar-Based Marketing
   • by Christopher Day, Ryan Brock
3. Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
   • by Tracy Eiler, Andrea Austin
4. The Signal and the Noise: Why So Many Predictions Fail – But Some Don’t
   • by Nate Silver
5. The Time to Win: How to Exceed Your Customers’ Need for Speed
   • by Jay Baer
6. The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
   • by Valentin Radu
7. Lean Analytics: Use Data to Build a Better Startup Faster
   • by Alistair Croll, Benjamin Yoskovitz
8. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
   • by Fred Reichheld, Rob Markey
9. Lead!: How to Build a High-Performing Team
   • by Dale Carnegie & Associates
10. Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
    • by Arthur Middleton Hughes
11. Thinking, Fast and Slow
    • by Daniel Kahneman
12. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
    • by Joe Pulizzi
13. Why People Buy: The Real Reason Features and Benefits Selling DOESN’T WORK
    • by Greg Nanigian, David H. Mattson
14. The Decision Book: Fifty Models for Strategic Thinking
    • by Mikael Krogerus, Roman Tschappeler
15. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
    • by Michael J.A. Berry, Gordon S. Linoff
16. Upstream: The Quest to Solve Problems Before They Happen
    • by Dan Heath
17. The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
    • by Darrell Alfonso
18. Competing Against Luck
    • by Clayton M. Christensen, Karen Dillon, Taddy Hall
19. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    • by Carl W. Stern, Michael S. Deimler
20. The Crux: How Leaders Become Strategists
    • by Richard P. Rumelt
21. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
    • by Marcus Sheridan, Krista Kotria
22. Understanding Michael Porter: The Essential Guide to Competition and Strategy
    • by Joan Magretta

Here are five star marketing or business books I have read in 2022.

1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
   • by Martin Kihn, Christopher B. O’Hara
2. Rework
   • by Jason Fried, Heinemeier Hansson
3. Competitive Advantage: Creating and Sustaining Superior Performance
   • by Michael E. Porter
4. Zero to One: Notes on Startups, or How to Build the Future
   • by Peter Thiel, Blake Masters

Here are five star marketing or business books I have read in 2021.

1. Account-Based Marketing and Sales: How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business
   • by Chris Golec
2. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
   • by Chet Holmes, Jay Conrad Levinson, Michael E. Gerber
3. SuperFreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
   • by Steven D. Levitt, Stephen J. Dubner
4. The 5 Levels of Leadership: Proven Steps to Maximize Your Potential
   • by John C. Maxwell
5. The First 90 Days: Critical Success Strategies for New Leaders at All Levels
   • by Michael D. Watkins
6. Competitive Strategy: Techniques for Analyzing Industries and Competitors
   • by Michael E. Porter
7. Everyone Communicates, Few Connect: What the Most Effective People Do Differently
   • by John C. Maxwell
8. A Whole New Mind: Why Right-Brainers Will Rule the Future
   • by Daniel H. Pink
9. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More
   • by Donald Miller
10. The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness
    • by Noah St. John, Jack Canfield
11. When: The Scientific Secrets of Perfect Timing
    • by Daniel H. Pink
12. Good Strategy Bad Strategy: The Difference and Why It Matters
    • by Richard P. Rumelt
13. Never Split the Difference: Negotiating As If Your Life Depended On It
    • by Chris Voss, Tahl Raz
14. The Personal MBA: Master the Art of Business
    • by Josh Kaufman