Once you’ve completed your SWOT analysis, see our Owala SWOT analysis for reference, the next question is, “Now what?” If you’re in marketing, you likely want to turn these insights into a campaign. This is where AI can be a powerful tool—if given the right input. AI isn’t a mind reader; it thrives on detailed data. Our SWOT analysis provides exactly that, making it the perfect foundation for generating impactful campaign ideas. Here’s what we discovered. Possible Campaign Themes This SWOT analysis highlights what sets Owala apart from other water bottle brands. Here are four campaign themes that emphasize these

The SWOT Framework The SWOT analysis framework was developed in the 1960s by Albert Humphrey, a business consultant at the Stanford Research Institute (SRI). Initially part of a research project designed to help businesses identify growth and improvement strategies, the SWOT framework evaluates a company’s Strengths, Weaknesses, Opportunities, and Threats. This 2×2 matrix helps businesses assess both internal and external factors that influence success. It is commonly used in strategic planning, project assessments, and competitive analysis to support informed decision-making. The Strengths of SWOT SWOT analysis is valuable because it provides a structured way to assess a company’s current position