The A to Z of a Customer Data Platform (CDP)
A
Activation
The process of taking insights and applying them to customer communications and marketing campaigns.
B
Batch Processing
A method of processing data in which a group of transactions is collected and processed together at once.
C
Customer Data Platform (CDP)
A software solution that enables marketers to collect, unify, and activate customer data from multiple sources.
D
Data Governance
The management of the availability, usability, integrity, and security of the data used in an organization.
E
Event Tracking
The collection and recording of user interactions with a website or application.
F
Federated Identity
A single sign-on (SSO) mechanism that enables users to access multiple applications or websites with a single set of credentials.
G
Graph Database
A database that uses graph structures to store, map, and query relationships between data.
H
Householding
The process of grouping individuals into households based on shared addresses or other attributes.
I
Identity Resolution
The process of matching customer data from multiple sources to create a single, unified customer profile.
J
Journey Orchestration
The process of designing and automating customer journeys across multiple touchpoints.
K
Key Performance Indicators (KPIs)
Metrics used to measure the success of a marketing campaign or customer experience.
L
Lookalike Modeling
The process of identifying and targeting audiences that share similar characteristics to a company’s best customers.
M
Machine Learning
A type of artificial intelligence (AI) that enables software applications to learn from data and become more accurate in predicting outcomes.
N
Natural Language Processing (NLP)
A type of AI that enables computers to understand and process human language.
O
Onboarding
The process of importing and integrating customer data into a CDP.
P
Predictive Analytics
The use of statistical models and machine learning algorithms to analyze historical data and make predictions about future events.
Q
Query Builder
A tool that enables marketers to create custom queries and retrieve specific data from a CDP.
R
Real-Time Personalization
The process of using real-time data to personalize content, messaging, and offers for individual customers.
S
Single Customer View
A comprehensive, unified view of a customer’s interactions and transactions with a company.
T
Third-Party Data
Data obtained from external sources, such as data brokers, that can be used to enrich a company’s customer data.
U
Unified Data Model
A standardized, consistent model for representing customer data across an organization.
V
Voice of the Customer (VoC)
The process of capturing and analyzing customer feedback to improve customer experience and inform business decisions.
W
Web Personalization
The process of using website data to personalize content and messaging for individual visitors.
X
XML
A markup language used to encode documents in a format that is both human-readable and machine-readable.
Y
Yield Management
The process of optimizing revenue by adjusting prices and inventory based on demand and market conditions.
Z
Zero-Party Data
Data that is willingly and proactively shared by customers with a company, typically through surveys, preference centers, and other interactions.