The A to Z of Surveys
A
Accessibility
Ensuring that your survey is usable by all, including people with disabilities, is crucial for inclusivity and compliance.
B
Branching
Branching directs respondents to different questions based on their previous answers, ensuring a more relevant survey experience.
C
Closed-Ended Questions
Questions that offer respondents a set of predefined answer options to choose from.
D
Demographics
Collecting information about your respondents’ demographics can help you better understand your target audience.
E
Engagement
Engagement measures how actively respondents interact with your survey, indicating its overall effectiveness.
F
Feedback
Feedback is the information provided by respondents that helps you refine your survey and improve future campaigns.
G
Glossary or Dictionary
A glossary or dictionary compiles key terms used in your survey, ensuring clarity and consistency for both creators and respondents.
H
Hierarchal Questions
Hierarchal Questions are arranged in a tiered order to guide respondents through increasingly specific topics.
I
Intercept Surveys
Intercept Surveys are short questionnaires presented to users during their online experience to capture immediate feedback.
J
Journey
Journey refers to the overall path a respondent takes through a survey, providing insights into their experience.
K
Key Driver
A key driver is a critical factor that significantly influences respondents’ opinions or behaviors.
L
Likert scale
A rating scale used to measure attitudes and opinions.
M
Margin of Error (confidence interval)
The margin of error indicates the potential variance in survey results, helping to assess the reliability of the data.
N
Net Promoter Score (NPS)
A customer satisfaction metric that measures the likelihood of a customer recommending a company to others, classifying respondents as Detractors (0-6), Passives (7-8), or Promoters (9-10).
O
Open-Ended Questions
Questions that allow respondents to provide their own answers, offering richer insights.
P
Piping
Piping inserts respondent-specific data into subsequent survey questions to enhance personalization.
Q
Qualitative vs Quantitative
This distinction separates descriptive data that provides context from numerical data that enables measurement, both essential for comprehensive survey analysis.
R
Response Rate
The percentage of people who respond to your survey.
S
Skip Logic
Skip Logic automatically directs respondents to the most relevant questions based on their previous answers.
T
Text Analytics
Text Analytics uses software to analyze open-ended responses for sentiment and trends, turning qualitative data into actionable insights.
U
Unsubscribes
Unsubscribes refer to the process by which respondents opt out of future communications, which is essential for maintaining list quality and compliance.
V
Voice of Customer
Voice of Customer captures direct feedback from respondents to better understand their needs and improve the survey experience.
W
Weighting
Weighting adjusts survey data to better represent the target population, ensuring more accurate results.
X
XML and HTML
XML and HTML are markup languages used to structure and format content, which are essential for survey data interchange and presentation.
Y
Yield Rate
The percentage of people who complete your survey after starting it.
Z
Zero Bias
An ideal state where your survey questions and sample selection are free from bias.