The A to Z of Search Engine Optimization (SEO)
A
Audit
An SEO audit will identify areas for improvement to boost search engine rankings and drive more organic traffic.
B
Backlink
A link from another website to your website.
C
Content
Information on your website that search engines use to determine its relevance to a user’s search.
D
Domain Authority
A score from 1-100 that predicts a website’s ability to rank in search engine results.
E
Engagement
How users interact with your website, such as through time spent on site, pages viewed, or social media shares.
F
Files
Optimize PDF files to improve search engine accessibility and user experience.
G
Google Algorithm
The set of rules used by Google to rank websites in search results.
H
HTML
The code used to create web pages that search engines use to understand your content.
I
Indexed Pages
The collection of web pages that search engines have found and stored for quick retrieval.
J
JavaScript and CCS
A programming language used to make web pages more interactive.
K
Keywords
A word or phrase that people use to find information on search engines.
L
Links, Internal and External
The process of acquiring backlinks from third party sites to your website and linking your content within your website.
M
Meta Description
A brief summary of the content on a web page that appears in search engine results.
N
Nofollow
A type of link that tells search engines not to count it as a backlink.
O
Organic
Refers to natural, non-paid search engine results.
P
Page Rank
An algorithm used by Google to rank websites in search results.
Q
Query
The word or phrase that someone types into a search engine.
R
Ranking or RankBrain
The position of a website in search engine results, with RankBrain being Google’s AI-driven component.
S
SERP
Stands for Search Engine Results Page, the page displayed by a search engine in response to a query.
T
Title Tag
The main title of a web page that appears in search engine results.
U
User Experience
How visitors to your website interact with and feel about your website.
V
Voice Search
The process of using voice commands to search for information on search engines.
W
White Hat SEO
The practice of ethical SEO techniques that comply with search engine guidelines.
X
XML Sitemap
A file that lists all the pages on your website to help search engines crawl it more efficiently.
Y
YouTube SEO
The process of optimizing your YouTube videos to rank in search results.
Z
Zero-Click Results
Search results that are answered within the search engine results page, without users needing to click through to a website.