Social | Marketing with Dave

10 Tips for Choosing the Right Social Media Listening Solution (Without Wasting Time or Money)

Shopping for a social media listening tool can feel overwhelming. With so many options and overlapping features, how do you know what actually matters? If you visit MartechMap.com, you’ll see something staggering: there are currently 599 tools listed under Social Media Marketing and Monitoring. That number will only grow. And no one has time to evaluate hundreds of vendors. That’s why it’s critical to know your use cases and focus on the features that will actually move the needle. This guide highlights 10 must-have capabilities to help you filter out the noise, skip the fluff, and invest in a tool

Who’s Engaging With Your Pins? A Guide to Pinterest Audience Insights

If you missed it, my earlier Pinterest post covered the analytics and metrics available when you convert your profile to a business account. Oh, and it’s free so there are zero downsides. In this post, I’m diving into the Audience Insights section of Pinterest Analytics. This is a powerful but often overlooked tool for advertisers and content creators. Where to Find Pinterest Audience Insights Visit Pinterest Audience Insights and you’ll be greeted with three viewing options: The metrics are the same across each tab. You’re just choosing which audience you want to analyze. Each tab includes two breakdowns: Note: The

What Happened When I Cut My LinkedIn Posts in Half

Earlier this year, I published a post about what I learned from posting every business day on LinkedIn for a full month. Since then, I’ve kept experimenting and paying close attention to what’s working and what’s sustainable. From January 1 to May 14, I posted on LinkedIn every business day minus holidays. But starting May 14, I made a strategic shift to publish only twice a week—on Tuesdays and Thursdays. I wasn’t burned out or running out of ideas. But I received some thoughtful feedback from a former colleague to scale back so I could focus more on my MBA

Social Media ROI by Olivier Blanchard Book Summary

Top Three Quotes Book Theme Social Media ROI’s main theme is demystifying social media’s impact on business performance, focusing on how to measure, manage, and optimize social media activities to generate clear, quantifiable ROI. Why You Should Read This Book You manage marketing budgets and must demonstrate clear, measurable returns on investment to executives or stakeholders. You need to prove the business value of social media initiatives and show how they contribute to revenue or cost savings. You want to move beyond surface-level metrics such as likes, shares, and followers, and instead focus on meaningful business outcomes. You are looking

Unlocking the Power of Pinterest Analytics: Why You Should Convert to a Business Profile

If you are using Pinterest to build your brand, drive traffic, or grow an audience, it is easy to overlook the wealth of data hiding behind the scenes. One of the simplest ways to level up your Pinterest strategy without spending a dime is to convert your profile to a business account. This change does not cost anything and it unlocks a much richer set of analytics that can help you see what is working and where to improve. What You Get When You Upgrade A personal Pinterest account gives you only a basic snapshot of your activity. Switching to

Top Social Media KPIs That Actually Matter

How do you know if 100 likes on a post is a lot or a little? The answer lies in context. Key performance indicators (KPIs) are the metrics that matter for social media success, and industry benchmarks give you that all-important context for evaluating your performance. In today’s rapidly evolving social media landscape, understanding these benchmarks helps marketers set realistic goals and gauge where they stand against the competition. Below is a summary of the top social media KPIs and their average benchmarks using data from 2024, followed by a deeper dive into each metric. KPI 2024 Benchmarks Engagement Rate

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