Top Social Media KPIs That Actually Matter
How do you know if 100 likes on a post is a lot or a little? The answer lies in context. Key performance indicators (KPIs)
Recent Blog Posts
The Evolution of Social Media: Key Milestones in Platform History
Social media has transformed how people connect, share, and stay informed. From the early days of Six Degrees and Friendster to today’s dominant platforms like
Instagram Analytics: Reels vs. Posts Performance Over Time
I’ll admit it. I was late to the Instagram party. I didn’t even start my @MarketingWithDave account until March 2025. Since then, I’ve posted every
What’s Your LinkedIn Social Selling Index (SSI)
Did you know LinkedIn provides a free Social Selling Index (SSI) to help you measure your effectiveness on the platform? Updated daily, your SSI score
What I Learned Posting on LinkedIn Every Day for a Month
I set a simple goal to post on LinkedIn every business day in January—no expectations, just trying to share valuable digital marketing insights with every
LinkedIn 2024 Posts
Here are the posts I made during 2024 on my LinkedIn profile that I thought were worth noting for those interested. Is email marketing worth