Pinterest…are you listening

Social

As of this writing, it looks like males are only accounting for 15% of users. I don’t think there is another primary social media platform that is so heavily slanted to one gender. Perhaps I am more prone than most to use Pinterest since I have three girls and try to keep up on their world. Wait…it’s time to BeReal. Sorry, where was I? Along with Disney princesses, Taylor Swift, and now Shein, I have my pulse on the female teenager.

Every social media platform is gamified in some way to motivate you to get more of something. Reminds me of the old Drink Pepsi, Get Stuff campaign of the 90s. I don’t even think we care what the stuff is. Facebook has friends, Twitter has tweets, and Instagram has likes. What does Pinterest have? Pins of course, and there is absolutely nothing wrong with that.

But, wouldn’t you love to know, share, and brag about how many total times your pins were shared? Sure, down the road, show our top 10 pins or our top pin by board. But for now, let’s give the people what they want and let them see their total SHARED PINS.

Thank you for listening Pinterest.

A rally cry from your 15%

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The A to Z of Search Engine Optimization (SEO)

A to Z, Search Engine Optimization (SEO)

A is for Audit. Identify areas for improvement to boost search engine rankings and drive more organic traffic.

B is for Backlink: A link from another website to your website.

C is for Content: Information on your website that search engines use to determine its relevance to a user’s search.

D is for Domain Authority: A score from 1-100 that predicts a website’s ability to rank in search engine results.

E is for Engagement: How users interact with your website, such as through time spent on site, pages viewed, or social media shares.

F is for Files: Optimize PDF files.

G is for Google Algorithm: The most popular search engine.

H is for HTML: The code used to create web pages that search engines use to understand your content.

I is for Indexed Pages: The collection of web pages that search engines have found and stored for quick retrieval.

J is for JavaScript and CCS: A programming language used to make web pages more interactive.

K is for Keywords: A word or phrase that people use to find information on search engines.

L is for Links, Internal and External: The process of acquiring backlinks from third party sites to your website and linking your content within your website.

M is for Meta Description: A brief summary of the content on a web page that appears in search engine results.

N is for Nofollow: A type of link that tells search engines not to count it as a backlink.

O is for Organic: Refers to natural, non-paid search engine results.

P is for Page Rank: An algorithm used by Google to rank websites in search results.

Q is for Query: The word or phrase that someone types into a search engine.

R is for Ranking or RankBrain: The position of a website in search engine results.

S is for SERP: Stands for Search Engine Results Page.

T is for Title Tag: The main title of a web page that appears in search engine results.

U is for User Experience: How visitors to your website interact with and feel about your website.

V is for Voice Search: The process of using voice commands to search for information on search engines.

W is for White Hat SEO: The practice of ethical SEO techniques that comply with search engine guidelines.

X is for XML Sitemap: A file that lists all the pages on your website to help search engines crawl it more efficiently.

Y is for YouTube SEO: The process of optimizing your YouTube videos to rank in search results.

Z is for Zero-Click Results: Search results that are answered within the search engine results page, without users needing to click through to a website.

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Goodreads Widget: Last 10 Books Read

Books

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The A to Z of Marketing Automation Software

A to Z, Email

A is for Audience: The first step in any email marketing campaign is identifying your target audience.

B is for Bounce, Hard and Soft:

C is for Contacts:

D is for Deliverability:

E is for Email Service Provider (ESP):

F is for Forms: Web forms can be used to gather important data about your audience and can be integrated with marketing automation software.

G is for Geotargeting:

H is for Header:

I is for Images:

J is for Junk Mail or Spam:

K is for Key Performance Indicator (KPI): Important metrics to measure the success of your email campaigns include open rates, click-through rates, and conversions.

L is for Lead Scoring:

M is for Mobile optimization: Emails should be optimized for mobile devices, as the majority of emails are now opened on smartphones.

N is for Nurturing Programs: A series of automated emails that are designed to educate and nurture subscribers over time.

O is for Opt-in: Subscribers should opt-in to receive emails, and there should be clear options for them to opt-out as well.

P is for Personalization: Marketing automation software can be used to personalize emails based on subscriber data, such as name and location.

Queue

R is for Reporting: Analytics and reporting features can help measure the success of email campaigns and make data-driven decisions.

S is for Segmentation: Subscribers can be segmented based on their interests and behaviors to create more targeted and personalized campaigns.

T is for Testing: A/B testing can be used to optimize subject lines, content, and calls-to-action for maximum effectiveness.

Unsubscribes

Views for Contacts and Accounts

W is for Welcome emails: Automated welcome emails can be sent to new subscribers to introduce them to your brand and set expectations for future emails.

XML

Y is for Yield: Automated email campaigns can yield high conversion rates and provide a strong ROI for your marketing efforts.

Z is for Zero spam: Email campaigns should comply with spam regulations and provide a clear opt-out option for subscribers who wish to unsubscribe.

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The A to Z of Marketing Surveys

A to Z, Surveys

A is for Accessibility:

B is for Branching:

C is for Closed-Ended Questions: Questions that offer respondents a set of predefined answer options to choose from.

D is for Demographics: Collecting information about your respondents’ demographics can help you better understand your target audience.

E is for Engagement:

F is for Feedback:

G is for Glossary or Dictionary:

H is for Hierarchal Questions:

I is for Intercept Surveys:

J is for Journey:

K is for Key Driver:

L is for Likert scale: A rating scale used to measure attitudes and opinions.

M is for Margin of Error (confidence interval):

N is for Net promoter score (NPS): A customer satisfaction metric that measures the likelihood of a customer recommending a company to others. Respondents are classified as Detractors (0-6 rating), Passives (7-8 rating), or Promoters (9-10 rating).

O is for Open-ended questions: Questions that allow respondents to provide their own answers.

P is for Piping:

Q is for Qualitative vs Quantitative:

R is for Response rate: The percentage of people who respond to your survey.

S is for Skip Logic:

T is for Text Analytics:

U is for Unsubscribes:

V is for Voice of Customer:

W is for Weighting:

X is for XML and HTML:

Y is for Yield rate: The percentage of people who complete your survey after starting it.

Z is for Zero bias: An ideal state where your survey questions and sample selection are free from bias.

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