SiteSqueeze Archives | Marketing with Dave your digital marketing nexus Wed, 19 Aug 2026 16:35:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://marketingwithdave.com/wp-content/uploads/2026/07/favicon-16x16-1.png SiteSqueeze Archives | Marketing with Dave 32 32 Stop Asking Customers What They’ve Already Told You https://marketingwithdave.com/stop-asking-customers-what-theyve-already-told-you/ https://marketingwithdave.com/stop-asking-customers-what-theyve-already-told-you/#respond Wed, 19 Aug 2026 16:29:34 +0000 https://marketingwithdave.com/?p=7610 Reading Time: 5 minutesMost companies occupy an unremarkable place in our lives. We pay the bill. We renew the registration. We deal with the HOA. We file the taxes. The relationship is low engagement and low trust. We don’t expect much. We just want it to require as little attention as possible. When one of those relationships suddenly demands more attention, it’s usually because something that was supposed to happen automatically stopped working. Then there’s a much smaller group of companies: the ones we actually choose. We like what they do. We trust them. We’ve used them for years, maybe decades. We recommend […]

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]]> https://marketingwithdave.com/stop-asking-customers-what-theyve-already-told-you/feed/ 0 How to A/B Test a Low-Traffic Website When Statistical Significance Is Unattainable https://marketingwithdave.com/ab-testing-low-traffic/ https://marketingwithdave.com/ab-testing-low-traffic/#respond Fri, 14 Aug 2026 19:13:36 +0000 https://marketingwithdave.com/?p=7570 Reading Time: 7 minutesA/B testing sounds simple. Show half your visitors version A, the other half version B, measure what happens, pick the winner. There’s one problem: what if your website doesn’t get enough traffic to confidently pick a winner? That’s not just a small-site problem. Earlier in my career, I worked on a large corporate website with far more traffic than MarketingWithDave.com gets today. Even there, only a relatively small number of pages generated enough traffic to comfortably run the kind of traditional A/B tests most experimentation advice assumes you can run. Now think about the average small-business site, consultant, blogger, or […]

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