I set a simple goal to post on LinkedIn every business day in January—no expectations, just trying to share valuable digital marketing insights with every post. Now that January’s wrapped up, here’s how it went:
Key Metrics:
- 4,716 impressions
- 121 average impressions per post
- 85 new followers
- 73 reactions
- 25 comments
- 14 reposts
- Reach per post ranged from 52 to 409
Insight #1: Topics and Hashtags Matter Most
While I didn’t expect hockey stick growth for any metric, I did expect impressions to gradually increase over time, but the data told a different story. Impressions fluctuated based on the popularity of individual posts rather than building momentum. The hashtags used and post relevance seemed to be the real game-changers.
Insight #2: Don’t Forget the Weekends
I expected low weekend traffic since I only posted Monday through Friday, but impressions remained consistent and even beating out some of my weaker posts. This shows LinkedIn content has a longer shelf life, and many professionals are active even on weekends, catching up or browsing casually. Posting on the weekend may be a worthwhile future test.
Insight #3: The Most Relevant Content Wins
LinkedIn is a website for professionals so it’s not a stretch to think content focused on professional growth, networking, and the job search process would perform best. My posts discussing if job applications should receive email responses and if phone calls should be required at certain interview stages significantly outperformed all others, proving that topics directly tied to career experiences resonate most with the audience.
Insight #4: Follower Growth Matches Impression Trend
Follower gains fluctuated daily, with noticeable spikes aligning with highly engaging content. The largest surge occurred on the 15th, suggesting that standout posts can significantly boost growth. Maintaining a regular posting schedule would likely help sustain a steady follower increases over time.
Insight #5: Engaging Content Expands Reach
Reach showed similar fluctuations to follower growth, with peaks corresponding to days when content resonated strongly with the audience. This pattern highlights that while consistency is key, creating posts that spark interest and interaction can significantly amplify visibility beyond your immediate network.
