Here are five star marketing or business books I have read in 2023.
- The Agile Brand Guide: MarTech Stack Evaluation
- by Greg Kihlstrom
- Pillar-Based Marketing
- by Christopher Day, Ryan Brock
- Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
- by Tracy Eiler, Andrea Austin
- The Signal and the Noise: Why So Many Predictions FAil – But Some Don’t
- by Nate Silver
- The Time to Win: How to Exceed Your Customers’ Need for Speed
- by Jay Baer
- The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
- by Valentin Radu
- Lean Analytics: Use Data to Build a Better Startup Faster
- by Alistair Croll, Benjamin Yoskovitz
- The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
- by Fred Reichheld, Rob Markey
- Lead!: How to Build a High-Performing Team
- by Dale Carnegie & Associates
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
- by Arthur Middleton Hughes
- Thinking, Fast and Slow
- by Daniel Kahneman
- Epic Content Marketing: How to Tell a Different Story, Break througu the Clutter, and Win More Customers by Marketing Less
- by Joe Pulizzi
- Why People Buy: The Real Reason Features and Benefits Selling DOESN’T WORK
- by Greg Nanigian, David H. Mattson
- The Decision Book: Fifty Models for Strategic Thinking
- by Mikael Krogerus, Roman Tschappeler
- Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- by Michael J.A. Berry, Gordon S. Linoff
- Upstream: The Quest to Solve Problems Before They Happen
- by Dan Heath
- The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
- by Darrell Alfonso
- Competing Against Luck
- by Clayton M. Christensen, Karen Dillon, Taddy Hall
- The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
- by Carl W. Stern, Michael S. Deimler
- The Crux: How Leaders Become Strategists
- by Richard P. Rumelt
- They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
- by Marcus Sheridan, Krista Kotria
- Understanding Michael Porter: The Essential Guide to Competition and Strategy
- by Joan Magretta