Here are five star marketing or business books I have read in 2024.
- Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot
- by Matt Abrahams
- Winning on Purpose: The Unbeatable Strategy of Loving Customers
- by Fred Reichheld
- The Clayton M. Christensen Reader
- by Clayton M. Christensen, Harvard Business Review
- The Amazon Way: Amazon’s Leadership Principles
- by John Rossman
- Harvard Business Review Leader’s Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
- by Ron Ashkenas, Brook Manville
- Personal Branding for Dummies
- by M. Ed Susan Chritton
- The Agile Brand Guide to Customer Data Platforms: Evaluating, buying, and implementing a CDP for marketers
- by Greg Kihlstrom
- The Center of Experience, Second Edition: A bluprint for creating the experience-led enterprise
- by Greg Kihlstrom
- Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers
- by Hillary Carpio, Travis Henry, Denise Persson
- House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation
- by Greg Kihlstrom, Barry Padgett