Rarely do I want to keep my data inside the source where it originates. This is absolutely the case with my Google Analytics data. I needed a solution that met the following criteria:
- No cost: Premium tools like Coupler were not an option.
- Simplicity: I wanted to avoid working directly inside the Google Analytics platform.
- Automation: Each report needed to auto-refresh on the first day of every month.
After exploring multiple options, I discovered that Google Sheets, combined with the SyncWith extension, met my needs perfectly. SyncWith offers 35 monthly refreshes for free, which is more than sufficient for my requirements. Setting this up was fairly straightforward taking minutes, not hours. Here are the steps I took to get this implemented using the Google Analytics add-on in Google Sheets.
Why Export Data from Google Analytics 4?
Google Analytics 4 (GA4) is a powerful platform, but its interface can be overwhelming for non-technical users. Exporting your data to a familiar tool like Excel or Google Sheets offers several advantages:
- Customization: Analyze and visualize data in a way that suits your needs.
- Ease of Use: Simplify complex data for stakeholders.
- Offline Access: Work with your data without relying on internet connectivity.
Step-by-Step Guide to Installing the Google Analytics Add-on in Google Sheets
Step 1: Open Google Sheets
Go to Google Sheets and open a new or existing spreadsheet.
Step 2: Access the Add-ons Menu
In the top menu, click on “Extensions”. Select “Add-ons” and then click “Get add-ons”.
Step 3: Search for the Google Analytics Add-on
In the Google Workspace Marketplace, type “Google Analytics” in the search bar.
Step 4: Install the Add-on
Click on the Google Analytics add-on in the search results. Click the “Install” button. I chose the SyncWith extension which has a higher rating and usage than the one from Google.
Step 5: Grant Permissions
You will be prompted to grant permissions for the add-on to access your Google Analytics account. Click “Continue”, sign in with your Google account, and allow the required permissions.
Step 6: Access Google Analytics in Google Sheets
Return to your Google Sheet. Click on “Extensions” and select “Google Analytics”. Choose “Create New Report” to start pulling data.
Step 7: Create a Report
Follow the prompts to set up a report by selecting your Google Analytics account, property, and view. Choose the metrics and dimensions you want to include. Click “Create Report” to generate the data in your Google Sheet.
Step 8: Export to Excel
Once the data is in Google Sheets, go to File > Download and choose Microsoft Excel (.xlsx) to export the data.
Final Thoughts
Finding the right solution for exporting GA4 data can take some trial and error. Whether you choose the Google Analytics add-on or SyncWith, both options are cost-effective and efficient. By sharing my experience, I hope to save you time and help you unlock the full potential of your Google Analytics data.