Once you’ve completed your SWOT analysis, see our Owala SWOT analysis for reference, the next question is, “Now what?” If you’re in marketing, you likely want to turn these insights into a campaign. This is where AI can be a powerful tool—if given the right input. AI isn’t a mind reader; it thrives on detailed data. Our SWOT analysis provides exactly that, making it the perfect foundation for generating impactful campaign ideas. Here’s what we discovered.
Possible Campaign Themes
This SWOT analysis highlights what sets Owala apart from other water bottle brands. Here are four campaign themes that emphasize these unique strengths.
“Drink Different” – Emphasizing the FreeSip innovation.
“Sip. Chug. Repeat.” – Simple, repetitive, and catchy.
“Stay Cool, Stay Hydrated” – Focused on the 24-hour cold retention.
“The Water Bottle That Gets You” – Personalization, different colors, and easy use.
Five Ad Ideas
- Highlight the Unique FreeSip Spout
Ad Copy: “Sip or chug—your choice! Owala’s patented FreeSip spout lets you drink your way. Leak-proof, stylish, and built for adventure.”
Imagery: Close-up of the FreeSip spout in action (someone sipping vs. chugging). Split-screen showing a competitor’s traditional bottle vs. Owala’s innovative design. - Address Durability Concerns While Reinforcing Portability
Ad Copy: “Built for life’s adventures—Owala is leak-proof, durable, and always ready to go. Clip it, sip it, and never worry about spills.”
Imagery: A traveler or hiker clipping an Owala bottle onto a backpack. A slow-motion shot of the bottle being dropped and staying intact. - Overcome Cleaning Concerns with Ease-of-Use Messaging
Ad Copy: “Hydration should be easy. Owala’s FreeSip spout is designed for effortless sipping AND simple cleaning—because your water bottle shouldn’t be a chore.”
Imagery: A quick demo of how to clean the bottle (dishwasher-safe parts). A time-lapse of someone easily taking apart and reassembling the spout. - Emphasize Cold Retention and Performance
Ad Copy: “Stay cool all day—Owala keeps your drink ice-cold for 24 hours so you can hydrate longer, no matter where life takes you.”
Imagery: A side-by-side comparison of ice cubes still intact in Owala after 24 hours. A person reaching for their Owala bottle after a workout, showing condensation on the bottle for a refreshing feel. - Appeal to a Broader Demographic with New Color Variants
Ad Copy: “Hydration meets style—find your perfect Owala in bold, bright, or classic neutral tones. Designed for every taste, every adventure.”
Imagery: A flat lay of multiple Owala bottles in different colors. A diverse group of people, each with a bottle that fits their personality. - Social Proof and Competitor Differentiation
Ad Copy: “Move over, bulky water bottles—Owala is the sleek, leak-proof alternative designed for how YOU drink. Join thousands making the switch today!”
Imagery: A side-by-side of Owala vs. a clunky competitor’s bottle. A happy customer review as an overlay with an image of someone using the bottle.