There’s a quote I love from Bryan Duncan that says, “If there’s one thing you can count on, tbings are gonna change.” This rings especially true in marketing and business, where change is constant and often dizzying. Here are a few notes capturing this shift—from what we used to say, or some more humorous versions, to what’s now taking over.
- Not work/life balance, but work/life flexibility
- Not frankenstack or frankendatastack, but martech stack
- Not data swamp, but data lake
- Not data driven, but data influenced
- Not customer, but client
- Not single channel or multi-channel, but omni-channel
- Not get started for call to action, but try it
- Not account based marketing (ABM), but account based strategy
- Not tech debt, but data debt
- Not pipe, but pike
Similarly, I have been keeping a list of business jargon that gets said in the office and often these phrases are said incorrectly.
- Not nip it in the butt, but nip it in the bud
- Not coming down the pipe, but coming down the pike
- Not a buttload, but a boatload
- Not flush it out, but flesh it out
- Not I couldn’t care less, but I could care less
- Not cuddle, but coddle
- Not escape goat, but scapegoat
What am I missing?