Staying updated with the latest SEO tools and resources is crucial for enhancing your website’s visibility and performance. Here are the top 10 search engine optimization (SEO) tools that I use and love.
- Google Trends
Google Trends is a free tool that analyzes the popularity of search queries over time, helping identify trending topics.
The image below is the worldwide trend for “artificial intelligence” from 2004 to the current date.
- Google Search Console
Google Search Console is a free tool that helps monitor your website’s presence in search results, providing insights into search queries, indexing status, and potential issues.
The image below is the performance dashboard. This feature rich tools also includes a performance report, URL inspection tool, coverage report, sitmap submission, and mobile usability report.
- Google Keyword Planner
Google Keyword Planner is a free tool although a Google Ads login is required that assists users in discovering new keywords and obtaining search volume forecasts. It enables businesses to identify relevant keywords for their campaigns, ensuring ads reach the appropriate audience. Additionally, the tool provides historical data and performance projections, aiding in effective keyword selection and budget planning.
The image below shows your options upon login.
- Screaming Frog
Screaming Frog is a freemium (500 pages) website crawler that aids in identifying technical SEO issues, such as broken links and duplicate content.
The image below shows issues resulting from a website scan. A sliver of what you can view, export, and optimize.
- Semrush
Semrush is known for its robust competitor analysis capabilities, SEMrush provides insights into keyword rankings, site audits, and backlink tracking. In addition to their multiple subscription tiers offered, they do have a free plan.
The image below shows the domain level analytics.
- Neil Patel
Neil Patel’s SEO agency website contains multiple free tools including a website audit, Ubersuggest and AnswerThePublic. - Moz
Moz (SEOMoz before rebranding) contains multiple free tools and offers a suite of tools for keyword research, link building, and site audits, helping improve search engine visibility. They also offer free SEO training content. - Sparktoro
SparkToro is an audience research tool that provides insights into online behaviors, demographics, and the platforms your target audience engages with. The free plan that includes up to five searches per month, with access to the top 10 results for each search. - Ahrefs
Ahrefs is a comprehensive toolset for SEO, offering features like keyword research, backlink analysis, and site audits. They do have a handful of free SEO tools on their website and you can also have a blog post covering 10 things you can do in ahrefs for free. - Seobility
Seobility comprehensive SEO tool designed to help website owners and digital marketers optimize their sites for better search engine rankings. They offer a free version for a single domain and tracking 10 keywords.