Earlier this year, I published a post about what I learned from posting every business day on LinkedIn for a full month. Since then, I’ve kept experimenting and paying close attention to what’s working and what’s sustainable.
From January 1 to May 14, I posted on LinkedIn every business day minus holidays. But starting May 14, I made a strategic shift to publish only twice a week—on Tuesdays and Thursdays.
I wasn’t burned out or running out of ideas. But I received some thoughtful feedback from a former colleague to scale back so I could focus more on my MBA and job search. I took that advice seriously despite cutting back on something I loved.
So, did posting less often hurt my reach or engagement?
Impressions: Consistent Results, Slightly Fewer Spikes
From January through June, I earned over 17,000 impressions on my LinkedIn posts, up nearly 30% compared to the previous 181-day period. Even after scaling back, my overall reach didn’t drop significantly. The volume stayed consistent. What did change is the number of dramatic spikes. Earlier in the year, I saw several big jumps in visibility. Since May 14, the trend has been flatter, which could be due to reduced post volume, or simply the nature of the topics I’ve been covering lately.
But the key takeaway? Less frequent posting hasn’t hurt performance in any meaningful way.
Engagement: Holding Steady, Even Improving
Even more interesting is the engagement. My posts generated 445 engagements—a jump of 185% from the previous period. That’s comments, reactions, and shares, which reflect how the audience is actually interacting with my content.
Since May 14, I’ve seen strong bursts of engagement, even with just two posts per week. In some cases, the engagement looks higher than what I saw while posting daily. This suggests a few things:
- Quality over quantity is working. Posting less hasn’t dulled my impact. It may have sharpened it.
- Intentional content resonates more. With fewer posts, each one stands out more and gives people space to respond.
- Consistency still matters. Even at twice a week, maintaining a regular rhythm helps keep my audience connected.
I didn’t disappear. I just got more focused. And the data shows that approach is paying off.
Final Thoughts
This small experiment has reminded me that posting daily isn’t the only way to grow. For me, twice a week feels sustainable and effective, and it gives me room to create better content while pursuing other goals.
I’ll keep tracking, updating these charts, and adjusting along the way. If you’re wondering whether to scale back your own content schedule, know this: staying visible doesn’t mean staying overwhelmed. Be consistent, stay intentional, and measure what matters.
Have you adjusted your posting cadence before? I’d love to hear what changed for you.