Did you know LinkedIn provides a free Social Selling Index (SSI) to help you measure your effectiveness on the platform? Updated daily, your SSI score evaluates how well you’re leveraging LinkedIn across four key areas:
- Establishing your professional brand – Are you optimizing your profile and sharing valuable content?
- Finding the right people – Are you strategically connecting with relevant professionals?
- Engaging with insights – Are you interacting with content in meaningful ways?
- Building relationships – Are you nurturing connections and growing your network?
Your SSI score ranges from 0 to 100, and a score of 70 or higher is considered strong. In fact, LinkedIn reports that top social sellers tend to score above 75, significantly outperforming those with lower scores in terms of sales success and engagement.
Additionally, your SSI dashboard allows you to compare your score to others in your industry and network, providing useful benchmarks. Here’s a look at my own SSI score:
To check your own SSI, visit: LinkedIn SSI Dashboard
How to Improve Your LinkedIn SSI Score
If your score isn’t where you’d like it to be, here are some actionable ways to boost it:
- Optimize Your Profile – Ensure your headline, summary, and experience sections highlight your expertise. Use a professional photo and a compelling background banner.
- Share Valuable Content – Post industry insights, personal takeaways, and helpful resources regularly.
- Engage with Others’ Content – Comment thoughtfully, react, and share posts to stay active in discussions.
- Connect Strategically – Send personalized connection requests and build a meaningful network rather than just growing numbers.
- Use LinkedIn’s Search Tools – Leverage advanced search to find and connect with the right professionals.
A strong SSI isn’t just about a number—it’s a reflection of how well you use LinkedIn to build authority, engage meaningfully, and strengthen professional relationships.
What’s your current SSI score? Share your insights in the comments!